Butler, Shine, Stern & Partners (BSSP) is seeking to transform one of COVID-19's breakout stars, Dr. Anthony Fauci into a pop culture icon. Read the full story by Larissa Faw
A beautiful thing about a crisis is that it can help us refocus on what is truly important. What is truly important while we're going through this? Read the full story by Kaila Colbin
Even as the White House signals it plans to begin "opening" America back up sooner than originally anticipated, the percentage of Americans who believe things will return to normal by … Read the full story by Joe Mandese
In a special series of podcasts focused on the impact of the COVID-19 pandemic, the IPG Media Lab's "Floor 9" media futures podcasts series feature guest speakers including Foursquare CEO … Read the full story by Joe Mandese
New research from Nielsen reveals that "Tiger King" is a lion-sized hit. Read the full story by Adam Buckman
Joe Eberhardt, president and chief executive officer of JLR North America, is assuming Kim McCullough's duties. Read the full story by Tanya Gazdik
The current network TV scatter advertising marketplace has become very flexible, according to top media buyers, and the outlook for the 2020-21 upfront may be one of the lightest ever … Read the full story by Joe Mandese
Melt Shop's "Melt It Forward" program provides deliveries to frontline health workers. Read the full story by Steve Smith
More than 14,010 Publicis Groupe employees in the U.S. activated profiles in the first four days after the Groupe's much-hyped internal communications platform Marcel officially launched in the U.S. on … Read the full story by Larissa Faw
Advertisers are being forced to change the way they are contributing to the world. My suggestion: Be there in the best way possible. Read the full story by Kevin Ryan
In the past month I've seen remarkable examples of people coming together while physically distanced in ways they never could have while physically connected. A great example, if you haven't … Read the full story by Joe Mandese
Facebook has sued the founder of LeadCloak for allegedly enabling advertisers to circumvent the social networking service's filters, in order to run deceptive ads related to COVID-19, pharmaceuticals, fake news … Read the full story by Wendy Davis
Following more changes at Hulu, senior ad exec Peter Naylor is departing to head up North American advertising efforts at Snap Inc. Read the full story by Wayne Friedman
The auto industry was hit hard by high gasoline prices and foreign competition in the '70s. And this is now TV's energy crisis moment. Read the full story by Dave Morgan
The company is doing everything it can to protect as many jobs as possible, CEO Mark Read said today. The company has 100,000 people working at home and "working effectively." Read the full story by Steve McClellan
Mobile-only Quibi had generated about 300,000 app downloads (including pre-orders) by the end of its April 6 launch day, and it generated 23X fewer tweets on its launch day than … Read the full story by Karlene Lukovitz
It has been assumed that Big Digital platforms would be first to feel the impact of the ad recession and now there's market-based proof. An analysis of Facebook's ad market … Read the full story by Joe Mandese
Some say brands will be punished if they treat staff poorly but we'll soon be shopping for price and convenience rather than employee relations. Read the full story by Sean Hargrave
"HVAs," an increasingly popular new acronym being used by marketers and agencies to describe methods of targeting only "high value audiences" via various identity-based data schemes, appears to perform better … Read the full story by Joe Mandese
Responding to a crisis, we do need a more rational cognitive mechanism -- one less likely to be influenced by emotion. Read the full story by Gord Hotchkiss
With major U.S. sports leagues off the airwaves, deals to place sports programming on TV networks will still come at a sharply higher price and in turn for advertisers. The … Read the full story by Wayne Friedman
While our industry is just one piece in a global health network, we need to look at this situation as a catalyst for a counter-outbreak of more effective health intelligence. Read the full story by Rich GagnonPeter Sedlarcik
Yes, in normal times, it is mainly the economy. But these are not normal times, and there's an even bigger existential threat than a financial one on the minds of … Read the full story by Joe Mandese
NBCU said it would be cutting back on some ad inventory. Media usage/viewing data across many industry networks and platforms and on its own network and platforms is sharply higher, … Read the full story by Wayne Friedman
At the height of the U.S. pandemic crisis, the President declared himself a "Wartime President," but the long-term effect could be more like a "Depression," a leading expert on how … Read the full story by Joe Mandese
There's interest-free financing for 84 months, and gas has dropped to under $1 per gallon, but there's very little reason to drive anywhere. Read the full story by Tanya Gazdik
New research from Rakuten Advertising on D2C shoppers finds some surprising category and demographic shifts. Read the full story by Sarah Mahoney
Clark, currently global CEO at Omnicom's DDB, will succeed Tim Andree in the role, although he will remain executive chairman of DAN and Clark will report to him, the company … Read the full story by Steve McClellan
Comscore is launching a faster local TV ratings service with a turnaround of 48 hours. Previously, it took two weeks for TV stations to get TV ratings data from the … Read the full story by Wayne Friedman
The appropriately somber spot features voiceovers from dealers across the country commenting on how life has changed since the pandemic began. Read the full story by Tanya Gazdik
For now the meeting is scheduled to be held live in New York but the company said it may convert to a virtual meeting given the ongoing health crisis. Read the full story by Steve McClellan
There are so many things to be scared of today, from your local hospital running out of ICU beds to your kid saying he feels "hot." Read the full story by George Simpson