Several search agencies have begun to see an increase in ecommerce -- some more than others. Read the full story by Laurie Sullivan
The question that would appear to override all others about the current pandemic is this one: When will it end? Read the full story by Adam Buckman
Digital video advertising, which grew 35.5% last year, is projected to expand only marginally this year, due mainly to a second-half crash in demand from U.S. advertisers. That's the finding … Read the full story by Joe Mandese
Yes, wine counts as a vegetable. And, no you can never have enough vegetables. Read the full story by George Simpson
In the fourth edition of a special COVID-19 series, IPG Media Lab's "Floor 9" talks with CVS Health CMO Norman de Greve and Quicken Loans CMO Casey Hurbis about how … Read the full story by Joe Mandese
A couple of months into the U.S. COVID-19 pandemic, consumers, advertisers and media outlets are adjusting to new norms, and as far as the advertising marketplace is concerned, it means … Read the full story by Joe Mandese
A new era of "disruption" will accelerate a shift in brands' purpose to be less about the consumer and more about society, consumer researcher J. Walker Smith said during a … Read the full story by Joe Mandese
The "Upfront Connect" site is a client-exclusive platform, which includes "The Screening Room," giving access to full series and previews. Read the full story by Wayne Friedman
This upfront will be fractured, and every network (and client) will have to fend for themselves. Read the full story by Dave Morgan
The Association of National Advertisers is urging Michigan Governor Gretchen Whitmer to rescind a recent order prohibiting large retailers from advertising non-essential items. Read the full story by Wendy Davis
On Monday, Trump leveled his most pointed rebukes yet at the White House press corps. Read the full story by Adam Buckman
The President is right. The White House Press Corps is not doing its job, especially the TV news outlets that cover his virtual campaign rallies, er, I mean, (insert finger … Read the full story by Joe Mandese
Fox News argues that the suit's claims are "frivolous" because neither the First Amendment or Washington state law allows censoring what it terms "core political speech on matters of public … Read the full story by Karlene Lukovitz
TV news today is already a parody. A satirical TV show such as "Tooning Out the News" practically writes itself. Read the full story by Adam Buckman
Although this campaign's strategy, developed with agency Wavemaker, was established prior to the health crisis, its framework is well-suited for the current stay-at-home mandates. Read the full story by Larissa Faw
The company acquired a majority stake in Merkle in 2016 with an option to buy the remaining interest next year. That timetable was accelerated to enable a quicker integration of … Read the full story by Steve McClellan
After weeks of increasing consumer awareness of brands playing a role in addressing the pandemic, American awareness of COVID-19-related marketing may have peaked, according to the latest in an ongoing … Read the full story by Joe Mandese
The most conspicuous difference in the TV landscape today during the current pandemic is the lack of live sports. Read the full story by Adam Buckman
The equity research team at BMO Capital Markets is maintaining ratings for the major ad agencies and media and information companies it tracks, but has lowered its stock price targets … Read the full story by Joe Mandese
With agencies resorting to creative hacks in order to release ad campaigns during COVID-19 pandemic, agency Fig decided to replace what typically would have been actors in a spot for … Read the full story by Larissa Faw
As parents struggle to keep homebound kids occupied, several automakers are offering solutions -- including a design contest. Read the full story by Tanya Gazdik
Creative talents are stepping up in the fight against COVID-19 using digital media to send heartfelt messages and contribute funds to the front lines. Read the full story by Laurie Sullivan
Google on Friday said it will waive ad-serving fees for publishers that use Ad Manager for five months, after some complaints from industry insiders. Read the full story by Laurie Sullivan
Some are cancelled or postponed while others are being reshaped for digital adaptation. Read the full story by Larissa Faw
New research from Getty Images shows people are now linking the health of the environment to their own wellness. Read the full story by Sarah Mahoney
SC Johnson and Save the Children Fund plan to crowdsource a competition to evolve the high-five into a new "non-contact celebration." Read the full story by P.J. Bednarski
Subaru's network of 633 retailers nationwide will foster relationships with local Feeding America member food banks. Read the full story by Tanya Gazdik
TV is playing various roles for households in lockdown, from entertainer to informer to commercial break and babysitter. Read the full story by Michael Baer
The agency found a shift away from carefree chatter to a more somber mix of gratitude, love, and confusion, as well as some levity, as people process and cope with … Read the full story by Steve McClellan
The stadiums may be empty, but America's heaviest TV sports viewers appear to be maintaining their heavy TV viewing levels, albeit not with live sports programming. That's the conclusion of … Read the full story by Joe Mandese
The credit bureau's data on individual consumers will be combined with Tubi's tracking of content consumption behavior via device IDs to let give Tubi insights on the individual within households, … Read the full story by Karlene Lukovitz
Partners The Trade Desk, Cadreon and EMX are responsible for setting up the "pipes" of the PMP, while IPG's Acxiom and media partners, including TripleLift, Bustle, the New York Post, … Read the full story by Larissa Faw
Instead of launching this fall, company "realized that a lot of people could benefit from having this coffee delivered to their door right now." Read the full story by Steve Ellwanger
The new line of canned wine spritzers has 100 calories per 8.4 ounce can, and 5.5.% alcohol by volume. Read the full story by P.J. Bednarski
The company's measures include salary cuts and job furloughs to protect as many jobs as possible. Read the full story by Steve McClellan