The company has raised an estimated $145 million through a special share offering. The firm said it "continues to believe April will be the trough month for 2020 and performance … Read the full story by Steve McClellan
With its reputation on the line, Twitter is struggling to explain a major security breach that briefly gave hackers control over the accounts of Joe Biden, Elon Musk, Bill Gates … Read the full story by Gavin O'Malley
The current presidency began with crass commercialization of those inside the White House, and, it appears, will end that way too. Read the full story by Joe Mandese
Why? For one, incumbent TV companies are hard-pressed to respond to new viewer demands. Read the full story by Dave Morgan
Just weeks after parent GroupM launched a multicultural marketplace, its Mindshare unit has launched a programmatic private marketplace (PMP) for trading digital audiences offered by publishers focused on the Black … Read the full story by Joe Mandese
A handful of large TV station groups have decided that their NBC stations will preempt Thursday night's prime-time "upfront" event on NBC. Read the full story by Adam Buckman
Now is the time to introduce new technologies to accelerate digital transformation, but now is not the time to make big, risky bets. Read the full story by Michael McLaren
The main idea is to combine Martech tools like customer data platforms with multichannel ad-tech applications and media networks in a seamless integrated fashion, according to the company. Read the full story by Steve McClellan
Doomscrolling describes the near-endless phone scroll of reading news feeds and diving into content that relates to the day's topical news. Read the full story by Cory Treffiletti
The company called the current period a "natural inflection point" and good time "to understand the diversity of agencies and talent available to ensure that we bring our work to … Read the full story by Steve McClellan
Some of the gripes and observations made here will seem familiar to those who have read these TV blogs over the last few days. Read the full story by Adam Buckman
A San Francisco resident who says his personal data was stolen from Walmart by hackers is suing the company for allegedly violating California's new privacy law. Read the full story by Wendy Davis
My hope now comes from my kids. Maybe my hope that technology will ultimately make us better people wasn't wrong, it just had to skip a couple of generations. Read the full story by Gord Hotchkiss
The report, based on research conducted last year found that over the previous two years content marketing budgets were up 73% on average. Read the full story by Steve McClellan
Chick-fil-A and Chipotle top the American Customer Satisfaction Index. But even before the pandemic, consumers were losing their appetite for restaurants. Read the full story by Sarah Mahoney
People want an easy online/mobile experience, and fast, free shipping, Avionos reports. Read the full story by Ray Schultz
This story is worth a closer look for any company trying to manage a struggling brand humanely. Read the full story by Sarah Mahoney
It's been a while since I've heard the old Wanamaker chestnut "half the money I spend on advertising is wasted; the trouble is I don't know which half." And if … Read the full story by Joe Mandese
Social networking company LinkedIn was hit with a class-action complaint alleging that it engaged in "a particularly brazen, indefensible privacy violation" by accessing material from Apple devices. Read the full story by Wendy Davis