Visa Calls Global Creative Agency Review

Financial services company Visa has called a global creative review, the company has confirmed.

The company spent $60 million on measured media in the U.S. last year according to Kantar Media, and an estimated $200 million globally. 

BBDO and Saatchi & Saatchi are incumbents and have been invited to defend.

Visa issued a statement indicating that the current period, impacted so severely by the pandemic, was a “natural inflection point, a time of great introspection and change, and we want to challenge ourselves and our partners to ensure that the Visa brand continues to be one of the most powerful in the world, and a core asset of the Visa story.”

The firm added, “It is a good time for us to understand the diversity of agencies and talent available to ensure that we bring our work to life globally in the most compelling and impactful way.”





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