In terms of MediaPost coverage, "COVID-19" was the word-of-the-year during 2020. With 5,393 article references during the past year, it ranked higher than the next most cited word we published … Read the full story by Joe Mandese
Politics and pandemic loomed large in the minds of MediaPost's readers during 2020, making stories covering those subjects the most read of the year. Our March 6th Marketing Politics Weekly … Read the full story by Joe Mandese
In the drama category, the worst-reviewed show here might have been Peacock's new telling of Aldous Huxley's "Brave New World." Read the full story by Adam Buckman
The hazards of advanced technology that outpaces mankind's ability to control it was a recurring theme in some of the best-reviewed shows in the "TV Blog" in 2020. Read the full story by Adam Buckman
The pandemic and its consequences were deeply felt in the TV industry -- which makes COVID-19 the year's top story in television. Read the full story by Adam Buckman
The legends we lost in 2020 included top stars, unforgettable supporting players, talk show hosts, newsmen, writers, executives, producers and more. Read the full story by Adam Buckman
The campaign "expands the definition of tough, pushing against the traditional tropes of the category," according to the automaker. Read the full story by Tanya Gazdik
If more Americans embraced COVID-19 protocols like wearing masks, 50,000 or more lives could be saved between now and the end of March. Read the full story by Tanya Gazdik
National TV ratings for Week 1 of the NBA season showed strong viewership vs. last year -- up 67%, according to the league -- the highest first week of TV … Read the full story by Wayne Friedman
COVID-19 might have been the top keyword at 'MediaPost' in terms of coverage, but when it came to search and performance marketing, readers had a thirst for information about when … Read the full story by Laurie Sullivan
For one, Halo Top's ad touted the pleasures of getting beyond guild-inducing "should" statements. Read the full story by Steve Ellwanger
Anyone who has pondered whether billboards are media (or not) could find the answer in the expensive, high-stakes Senate runoff election in Georgia. Read the full story by Ken Klein
Since it's the end of an epic year of political discord, I ran a quantitative analysis of MediaPost's editorial bias. Here's what I found. Read the full story by Joe Mandese
What happens, for example, when an extrovert and introvert are locked down in the same house together -- like my wife and myself? Read the full story by Gord Hotchkiss
The video ad aims to connect the brand with Mexican Americans between the age of 21 and 35 on numerous digital platforms. Read the full story by Laurie Sullivan
Investment firms Searchlight Capital Partners and ForgeLight have secured a majority stake in Univision, with former Viacom CFO Wade Davis assuming the role of CEO. Read the full story by Wayne Friedman
Real recovery is going to require massive rethinking, with a side order of consumer confidence, says restaurant consultant. Read the full story by Sarah Mahoney
That's according to Accenture Interactive's annual trends report that details how consumers are increasingly solving their own problems and how brands are helping. Read the full story by Larissa Faw
Comparing average weekly spend since November to average weekly spend from April-October, Walmart, Target, Macy's, Best Buy, and Kohl's more than doubled the amount spent, reflecting changes in consumer behavior … Read the full story by Laurie Sullivan
The U.S. Patent and Trademark Office officially granted Apple a patent on Dec. 22 that shows how the company is strengthening its search technology. Read the full story by Laurie Sullivan
The three-day opening of "Wonder Woman 1984" was the best opening during the pandemic period and topped Warner Bros.' "Tenet" at $9.3 million and Universal's "The Croods: A New Age" … Read the full story by Wayne Friedman