A new 4As' study found that 97% of respondents believe their agency's work helped their top clients gain market share during 2020. "Partnership matters," says 4As CEO Marla Kaplowitz. Read the full story by Steve McClellan

Those of us working in media, advertising and technology CAN make a difference. We have visibility. We have voice. We have leverage. Read the full story by Dave Morgan

Three TV networks will witness an eye-popping 100% increase in sports-rights fees -- Fox, NBC and CBS -- which had been anticipated. Read the full story by Wayne Friedman

The MRC found there is no single standard for measuring outcomes and it will instead focus on the "quality" of data used to measure them. Read the full story by Joe Mandese

NBCU has made significant investments in making its streaming service an effective vehicle for advertising, and its inventory pricing will reflect that, ad sales chief Laura Molen told "Variety." Read the full story by Karlene Lukovitz

"Sesame Street" is making every effort to ensure that the Muppets don't offend anyone. Read the full story by Adam Buckman

AT&T said it will discontinue its controversial "Data Free TV" program, which exempted some video streams, including still-in-growth-mode HBO Max, from subscribers' data caps, as a result of California's net … Read the full story by Wendy Davis

Media-buying data processor Hudson MX is introducing a new cloud-based media accounting platform that could shake up many of the ways the ad world has traditionally accounted for its media … Read the full story by Joe Mandese

Shift from personalization to empathy was a competitive step, since other CPG marketers have already caught up on mass personalization. Read the full story by Joe Mandese

This week marks the beginning of the end of the Kardashians' remarkable run with their history-making TV show. Read the full story by Adam Buckman

The awards show, hosted by Comedy Central's Trevor Noah, posted a big overall viewing drop, to a Nielsen-measured final result of 9.2 million viewers, when factoring in all U.S. time … Read the full story by Wayne Friedman

Viewers accustomed to watching Fox will come upon this renovation show and mistakenly think they have stumbled onto HGTV. Read the full story by Adam Buckman

Plans are still evolving for this year's Festival in June. Parent company Ascential said today it will likely be a hybrid digital-live format, with in-person attendance "if possible." Read the full story by Steve McClellan

If you want to understand what institutions people truly trust, pose an existential threat. That, more or less, is what a year of the COVID-19 pandemic has demonstrated, and now … Read the full story by Joe Mandese

But Fox has made it clear it won't invest to develop the type of expensive original content developed by Netflix and other leading SVODs. Read the full story by Karlene Lukovitz

"New considerations have arisen over the last 50 years that make the New York Times decision ... a threat to American Democracy. It must go," Circuit Judge Laurence Silberman wrote. Read the full story by Wendy Davis