The ad industry's global and U.S. ad growth consensus improved dramatically for this year, as Dentsu became the third of the major agency holding companies to significantly upgrade its outlooks. Read the full story by Joe Mandese

Nike's "Best Day Ever" spot is is a goofy ode to tomorrow, taking viewers through a single frenetic make-believe day. Read the full story by Sarah Mahoney

Despite some big question marks about attendance, fan enthusiasm and athletic performance for the Tokyo Summer Olympic Games, Kantar on Thursday forecast it will set a new record for U.S. … Read the full story by Joe Mandese

The decision to reverse its stance comes after the automaker was targeted by the Lincoln Project, an anti-Trump political action committee. Read the full story by Tanya Gazdik

Fox News Channel may have the biggest average audience, as well as gross revenues of the cable news networks, but when it comes to a key Madison Avenue metric -- … Read the full story by Joe Mandese

The deal is designed to showcase the games offering on the company's Discovery+ and Eurosport services. Read the full story by Karlene Lukovitz

Mediaocean, one of the major media-buying processing system providers used by Madison Avenue, has agreed to acquire Flashtalking, an innovative independent digital ad server provider. Read the full story by Joe Mandese

The ads, shot in a real school, show gleeful kids giddily shaking off their drab learn-from-home outfits, urged to "get back in there." Read the full story by Sarah Mahoney

The agency has launched an NFT consultancy that will advise clients on the ins and outs of non-fungible tokens. Read the full story by Steve McClellan

Publicis Groupe is moving deep into retail media, announcing the acquisition this morning of CitrusAd, a SaaS platform that optimizes advertising for brands directly within retailer websites. Read the full story by Joe Mandese

Netflix has hired a Facebook gaming content executive to be its VP of game development, as the giant streamer seeks new ways to maintain existing subscribers and drive growth. Read the full story by Karlene Lukovitz

Facebook aims to disqualify FTC chair Lina Khan from participating in any decisions regarding the agency's antitrust battle with the company. Read the full story by Wendy Davis

A New York Times story published last week about a new round of competition in weather reporting omitted mention of AccuWeather. Read the full story by Adam Buckman

I have a prediction to make about Fox Weather: It's going to be hot. And by that, I mean stone cold. Read the full story by Joe Mandese

Following Krispy Kreme's latest stock offering, QSR Land checks in with Mintel to ask the big question: What drives all the endless love for these sweet treats? Read the full story by Sarah Mahoney

The in-depth investigation, now officially opened, could take six months and disrupt Amazon's content push for its streaming services. Read the full story by Karlene Lukovitz

Because I see how it re-elevates the role of premium content publishers, especially those who publish great journalism. Read the full story by Joe Mandese

"Customers want to move fluidly between immersive and personalized ecommerce and retail experiences," says CEO Emily Weiss. Read the full story by Sarah Mahoney

The accreditation provides an objective stamp-of-approval for content-level brand safety, raising the bar for the entire industry. Read the full story by Joe Mandese

Yelp Audiences means brands can target consumers off its platform and across the web on publisher sites, such as "The New York Times." Read the full story by Laurie Sullivan

The IAB Tech Lab has named Anthony Katsur CEO, replacing Dennis Buchheim, who left in May. Read the full story by Joe Mandese