The ad industry's global and U.S. ad growth consensus improved dramatically for this year, as Dentsu became the third of the major agency holding companies to significantly upgrade its outlooks. Read the full story by Joe Mandese
Nike's "Best Day Ever" spot is is a goofy ode to tomorrow, taking viewers through a single frenetic make-believe day. Read the full story by Sarah Mahoney
Despite some big question marks about attendance, fan enthusiasm and athletic performance for the Tokyo Summer Olympic Games, Kantar on Thursday forecast it will set a new record for U.S. … Read the full story by Joe Mandese
The decision to reverse its stance comes after the automaker was targeted by the Lincoln Project, an anti-Trump political action committee. Read the full story by Tanya Gazdik
Fox News Channel may have the biggest average audience, as well as gross revenues of the cable news networks, but when it comes to a key Madison Avenue metric -- … Read the full story by Joe Mandese
The deal is designed to showcase the games offering on the company's Discovery+ and Eurosport services. Read the full story by Karlene Lukovitz
Media analysts also point to shifting dollars to streaming platforms from linear. Read the full story by Wayne Friedman
Mediaocean, one of the major media-buying processing system providers used by Madison Avenue, has agreed to acquire Flashtalking, an innovative independent digital ad server provider. Read the full story by Joe Mandese
The ads, shot in a real school, show gleeful kids giddily shaking off their drab learn-from-home outfits, urged to "get back in there." Read the full story by Sarah Mahoney
The agency has launched an NFT consultancy that will advise clients on the ins and outs of non-fungible tokens. Read the full story by Steve McClellan
Could television win as companies save money on real estate, but must spend more on customer acquisition and advertising? Read the full story by Dave Morgan
Publicis Groupe is moving deep into retail media, announcing the acquisition this morning of CitrusAd, a SaaS platform that optimizes advertising for brands directly within retailer websites. Read the full story by Joe Mandese
Netflix has hired a Facebook gaming content executive to be its VP of game development, as the giant streamer seeks new ways to maintain existing subscribers and drive growth. Read the full story by Karlene Lukovitz
Facebook aims to disqualify FTC chair Lina Khan from participating in any decisions regarding the agency's antitrust battle with the company. Read the full story by Wendy Davis
A New York Times story published last week about a new round of competition in weather reporting omitted mention of AccuWeather. Read the full story by Adam Buckman
I have a prediction to make about Fox Weather: It's going to be hot. And by that, I mean stone cold. Read the full story by Joe Mandese
Digital connection cannot possibly incorporate all the nuance of face-to-face connections needed to form trust and teamwork. Read the full story by Gord Hotchkiss
Following Krispy Kreme's latest stock offering, QSR Land checks in with Mintel to ask the big question: What drives all the endless love for these sweet treats? Read the full story by Sarah Mahoney
The in-depth investigation, now officially opened, could take six months and disrupt Amazon's content push for its streaming services. Read the full story by Karlene Lukovitz
Because I see how it re-elevates the role of premium content publishers, especially those who publish great journalism. Read the full story by Joe Mandese
"Customers want to move fluidly between immersive and personalized ecommerce and retail experiences," says CEO Emily Weiss. Read the full story by Sarah Mahoney
The accreditation provides an objective stamp-of-approval for content-level brand safety, raising the bar for the entire industry. Read the full story by Joe Mandese
Yelp Audiences means brands can target consumers off its platform and across the web on publisher sites, such as "The New York Times." Read the full story by Laurie Sullivan
The IAB Tech Lab has named Anthony Katsur CEO, replacing Dennis Buchheim, who left in May. Read the full story by Joe Mandese