The new unit, which includes a bleeding-edge Havas Blockchain, was created to keep clients one step ahead of disruptive crises. Read the full story by Joe Mandese

Walmart Connect, the retailer's media arm, will launch a demand-side platform with The Trade Desk this fall to connect brands with the retailer's customers using ad technology. By connecting and … Read the full story by Laurie Sullivan

The show is adapted from the 1989 movie of the same name that starred Tom Hanks as a police detective with a big, unruly dog. Read the full story by Adam Buckman

Comscore and the MRC had been targeting an early 2022 start date for an audit for its national and local TV measurement products, but see a timely opportunity with Nielsen … Read the full story by Karlene Lukovitz

The media company wants improved ad measurements and an understanding of diverse and dynamic consumer behaviors. Read the full story by Wayne Friedman

As NBCU looks to start a new measurement system, some industry observers aren't as sure. Procter & Gamble, a major buyer of national TV ad time, said in a statement … Read the full story by Wayne Friedman

It's not meant to be legally binding but does address what the 4A's calls "a number of agency pain points when participating in a pitch being conducted directly by a … Read the full story by Richard Whitman

Faced with intensified competition, the world's largest streamer is over-delivering on its promise to debut a new movie each week in 2021. Read the full story by Karlene Lukovitz

When Mike Richards withdrew from the host job before the job had even begun, the "Jeopardy!" host saga became the TV news story of the year. Read the full story by Adam Buckman

Trump's lawyers argue that his permanent suspension from YouTube is causing him "irreparable injury," because it deprives him of the ability to raise funds and endorse political candidates. Read the full story by Wendy Davis

It turns out that Facebook's Widely Viewed Content Report, released with much ado last week as the company's latest transparency initiative, was actually not the first, reports "The New York … Read the full story by Karlene Lukovitz

Although Vizio Ads did not provide specific financial details, it noted that ad categories included automotive, insurance and retail. Read the full story by Wayne Friedman

The campaign is called "Space Is Hard" and is anchored by an FX-filled ad featuring Four-Star General John W. Raymond. Read the full story by Steve McClellan

As anyone knows who has watched his TV shows over the years, Cesar Millan has an uncanny knack for understanding the lives and habits of dogs. Read the full story by Adam Buckman

With 51 updates this year, TikTok has had the greatest number of revisions, while the top five platforms combined have updated their marketing APIs 125 times. Read the full story by Joe Mandese

A judge has denied class-action status to a Facebook advertiser that sued the company for allegedly misrepresenting the ability to target users based on demographics. Read the full story by Wendy Davis

"Marketers want to get as close to the moment of purchase as possible. Broadly, there is a sort of collapse of the funnel," says Kantar SVP Todd Szahun. Read the full story by Sarah Mahoney

TikTok, which dominates short-form video, now plans to compete with long-form media. Five or 10-minute time limits will allow users to be more creative in posting longer cohesive narratives, with … Read the full story by Colin Kirkland