News
Authorities in Belgium are expected to say in a draft ruling that IAB Europe's "transparency and consent" framework violates the General Data Protection Regulation, the online ad industry
organization said … Read the full story by Wendy Davis
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The two will also work together to "refine" Comscore's Hispanic audience measurement capabilities. Read the full story by Karlene Lukovitz
Commentary
Is brand purpose a king with no clothes? That's what some marketing experts claim. Read the full story by Ted McConnell
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Dun & Bradstreet Holdings went on an acquisition spree, and on Thursday announced it has entered into definitive agreements to acquire two data companies. Read the full story by Laurie Sullivan
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The top five brands by TV ad impressions were Hyundai (2.5B), Ford (2.4B), Lexus (2.3B, Nissan (2.0B) and Toyota (1.9B). Read the full story by Tanya Gazdik
Commentary
Publishers are not just be information providers. It must create products that support the organization. Read the full story by Tony Silber
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The third-party measurement service cites "continued growth of social media." Read the full story by Joe Mandese
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The good news is concerns about the economic recovery and supply-chain issues are not impacting agencies. The bad news is there's not catalyst for long-term growth. Read the full story by Joe Mandese
Commentary
TV's campaign to mainstream the f-word reveals itself in the title of Episode Two of Showtime's new "Dexter" sequel series. Read the full story by Adam Buckman
Commentary
"People who've opted in will no longer be automatically recognized in photos and videos," AI vice president Jerome Pesenti said in a blog post. Read the full story by Wendy Davis
Commentary
The metaverse is a world of our own making, where we imagine we can fix what we screwed up in the maddeningly unpredictable real world. Read the full story by Gord Hotchkiss
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"In recognition of the increasingly challenging business and legal environment in China, Yahoo's suite of services will no longer be accessible from mainland China as of November 1," the statement … Read the full story by Laurie Sullivan
Commentary
Is pervasive social media the same as broadcasting? And if it is, can it not be regulated in much the same way? Read the full story by Adam Buckman
Commentary
The No. 1 reason was money - although that is often code for lack of perceived value. Read the full story by Tony Silber
Commentary
"To be sure, $10 billion can go a long way," GroupM Business Intelligence chief Brian Wieser quips, noting: "It took Facebook almost ten years, through 2013 to spend that much … Read the full story by Joe Mandese
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Omnicom has elevated Daryl Simm To COO at Omnicom Group, a new position, while OMD CEO Florian Adamski succeeds him as head of media operations. Read the full story by Steve McClellan
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Nielsen now says many of its panel maintenance issues have been resolved. Its national TV panel has built up to its pre-COVID levels -- around 40,000 TV homes -- and … Read the full story by Wayne Friedman