
News
The data also reveals it has been a "long tail" recovery, with the top 10 ad categories receding and all others expanding. Read the full story by Joe Mandese

News
Full-year data also reveals an erratic recovery in terms of various media and key advertising categories. Read the full story by Joe Mandese

News
The event, planned for May 16, will be "reimagined" to include entertainment, sports, news and streaming content and will focus on measurement, creativity and innovation issues that are key to … Read the full story by Wayne Friedman

News
"The 'surveillance advertising' business model is premised on the unseemly collection and hoarding of personal data to enable ad targeting," Rep. Anna Eshoo stated Tuesday. Read the full story by Wendy Davis

News
A Democratic bill introduced this week that would outlaw many forms of behavioral targeting is drawing praise from privacy advocates, but heated opposition from the IAB and others. Read the full story by Wendy Davis

Commentary
Broad, location-based targeting and contextual ads are the exceptions. Read the full story by Laurie Sullivan
Commentary
Cookie-free data unions will become key components to understanding the complexities of consumer behavior. These permission-based platforms address the challenges and opportunities of the data-hungry
ad and research industries. What … Read the full story by Seth Ulinski

News
A new "pay-with-change" ad model will require sponsors to be certified as promoting gender equality and will only carry ads that do the same. Read the full story by Joe Mandese

News
"Age vibrantly," recommends a multivitamin ad, followed by one encouraging users to "take your pleasure beyond vibration." Read the full story by Joe Mandese
Commentary
These are exciting times for media measurement. After decades of no change, now major players are clamoring to change everything all at once. Read the full story by Dave Morgan

News
Businesses are now the most trusted institutions and are picking up the slack for societal woes, according to the just-released Edelman Trust Barometer. Read the full story by Joe Mandese
Commentary
Masks have one purpose and one purpose only: to prevent pathogens from entering and exiting your body. Full stop. Read the full story by Kevin Ryan

News
Microsoft will have 30 internal game development studios as well as additional publishing and esports production capabilities when the deal closes. The transaction would make Microsoft the world's
third-largest gaming … Read the full story by Laurie Sullivan

News
More than 450 scientists called on ad agency and PR executives to drop clients that are marketing and selling fossil fuel and to stop the spread of disinformation around climate … Read the full story by Laurie Sullivan

Commentary
Now we can add online gambling and sports wagering to the vices TV promotes without regard to social consequences. Read the full story by Adam Buckman
Commentary
Did you hear the one about the plane full of unmasked social media influencers that left Montreal headed for a party in Cancun? Read the full story by Gord Hotchkiss

News
Facebook users can proceed with a claim that the company acquired and kept monopoly power by misrepresenting its privacy practices, while advertisers can proceed with allegations that it forged a … Read the full story by Wendy Davis

News
The series, as well as a new report, discuss how the next new iteration of virtual media might impact brands and media. Read the full story by Joe Mandese

Commentary
NordVPN, which provides virtual private network services, cites involuntary data collection as the most troublesome VR privacy issue. Read the full story by Colin Kirkland
Commentary
Spoiler alert: The metaverse is not going to completely alter the marketing universe, as much as industry pundits want you to believe it will. Read the full story by Maarten Albarda

News
Store will be equipped with same technologies as Amazon fulfillment centers, to quickly summon items from the back of store to a fitting room. Read the full story by Sarah Mahoney

News
Rapid growth in purchases of VR/AR accessories has raised concerns over data-collection practices, as targeting user content based on facial movements may negatively impact user privacy and safety. Read the full story by Colin Kirkland

News
The enhanced MMI will continue to be led by CEO Maggie Malek. Barry Lowenthal, who led Media Kitchen, assisted with the transition and has left the company. Read the full story by Steve McClellan

Commentary
I'm doing my best to channel my inner Ephron today, and I'm going to suggest that if he were alive today, he wouldn't call it "recency" planning. Read the full story by Joe Mandese

News
The company has confirmed the departure and TikTok's global chief operating officer Vanessa Pappas will fill in for Tran until the company finds a replacement. Read the full story by Todd Wasserman

News
DeMiero, a long-time Publicis executive, most recently was CEO of its Hawkeye unit. Read the full story by Joe Mandese