The data also reveals it has been a "long tail" recovery, with the top 10 ad categories receding and all others expanding. Read the full story by Joe Mandese
Full-year data also reveals an erratic recovery in terms of various media and key advertising categories. Read the full story by Joe Mandese
The event, planned for May 16, will be "reimagined" to include entertainment, sports, news and streaming content and will focus on measurement, creativity and innovation issues that are key to … Read the full story by Wayne Friedman
"The 'surveillance advertising' business model is premised on the unseemly collection and hoarding of personal data to enable ad targeting," Rep. Anna Eshoo stated Tuesday. Read the full story by Wendy Davis
A Democratic bill introduced this week that would outlaw many forms of behavioral targeting is drawing praise from privacy advocates, but heated opposition from the IAB and others. Read the full story by Wendy Davis
Broad, location-based targeting and contextual ads are the exceptions. Read the full story by Laurie Sullivan
Cookie-free data unions will become key components to understanding the complexities of consumer behavior. These permission-based platforms address the challenges and opportunities of the data-hungry ad and research industries. What … Read the full story by Seth Ulinski
A new "pay-with-change" ad model will require sponsors to be certified as promoting gender equality and will only carry ads that do the same. Read the full story by Joe Mandese
"Age vibrantly," recommends a multivitamin ad, followed by one encouraging users to "take your pleasure beyond vibration." Read the full story by Joe Mandese
These are exciting times for media measurement. After decades of no change, now major players are clamoring to change everything all at once. Read the full story by Dave Morgan
Businesses are now the most trusted institutions and are picking up the slack for societal woes, according to the just-released Edelman Trust Barometer. Read the full story by Joe Mandese
Masks have one purpose and one purpose only: to prevent pathogens from entering and exiting your body. Full stop. Read the full story by Kevin Ryan
Microsoft will have 30 internal game development studios as well as additional publishing and esports production capabilities when the deal closes. The transaction would make Microsoft the world's third-largest gaming … Read the full story by Laurie Sullivan
More than 450 scientists called on ad agency and PR executives to drop clients that are marketing and selling fossil fuel and to stop the spread of disinformation around climate … Read the full story by Laurie Sullivan
Now we can add online gambling and sports wagering to the vices TV promotes without regard to social consequences. Read the full story by Adam Buckman
Did you hear the one about the plane full of unmasked social media influencers that left Montreal headed for a party in Cancun? Read the full story by Gord Hotchkiss
Facebook users can proceed with a claim that the company acquired and kept monopoly power by misrepresenting its privacy practices, while advertisers can proceed with allegations that it forged a … Read the full story by Wendy Davis
The series, as well as a new report, discuss how the next new iteration of virtual media might impact brands and media. Read the full story by Joe Mandese
NordVPN, which provides virtual private network services, cites involuntary data collection as the most troublesome VR privacy issue. Read the full story by Colin Kirkland
Spoiler alert: The metaverse is not going to completely alter the marketing universe, as much as industry pundits want you to believe it will. Read the full story by Maarten Albarda
Store will be equipped with same technologies as Amazon fulfillment centers, to quickly summon items from the back of store to a fitting room. Read the full story by Sarah Mahoney
Rapid growth in purchases of VR/AR accessories has raised concerns over data-collection practices, as targeting user content based on facial movements may negatively impact user privacy and safety. Read the full story by Colin Kirkland
The enhanced MMI will continue to be led by CEO Maggie Malek. Barry Lowenthal, who led Media Kitchen, assisted with the transition and has left the company. Read the full story by Steve McClellan
I'm doing my best to channel my inner Ephron today, and I'm going to suggest that if he were alive today, he wouldn't call it "recency" planning. Read the full story by Joe Mandese
The company has confirmed the departure and TikTok's global chief operating officer Vanessa Pappas will fill in for Tran until the company finds a replacement. Read the full story by Todd Wasserman
DeMiero, a long-time Publicis executive, most recently was CEO of its Hawkeye unit. Read the full story by Joe Mandese