Globally, Dentsu is among the most conservative for 2022, but it's the most bullish for U.S. ad growth this year (+13.7%). Read the full story by Joe Mandese
The agency report cites regulatory action to formally ban advertising linked to fossil fuels, raising sustainable ad initiatives to a compliance level, as well. Read the full story by Joe Mandese
The VAB report this week cited undercounting with out-of-home TV viewing and made references to the MRC making an "adjustment factor" in linear TV undercounting from March 2020-May 2021. One … Read the full story by Wayne Friedman
"Scammers could easily use the tools available to advertisers on social media platforms to systematically target people with bogus ads based on personal details such as their age, interests, or … Read the full story by Wendy Davis
Facebook Messenger today announced the rollout of in-app, end-to-end encrypted group chats and calls. Attempting to rival Snapchat, Messenger is adding a security feature in the form of an alert … Read the full story by Colin Kirkland
For example, Pew research informs us that Black, Hispanic and lower-income households are significantly less likely to have fixed broadband in their homes. Read the full story by Dave Morgan
A new East vs. West spy drama on Netflix takes place not in the heyday of the Cold War, but a few years after the Soviet Union dissolved. Read the full story by Adam Buckman
"Consumers receive virtually free access to massive amounts of information online in large part due to the ad-subsidized Internet," the ANA said in written comments. Read the full story by Wendy Davis
When we asked a second question about the liability for advertisers, there was more of a disconnect. Read the full story by Joe Mandese
Twitter is the first social platform to have integrated NFTs seamlessly into user profiles. Read the full story by Colin Kirkland
Frank's RedHot has released its first-ever "edible NFT" and spoof currency "Bonecoin" to celebrate buffalo wings. Read the full story by Todd Wasserman
Amid inflation and plummeting stock prices, Microsoft managed 20% gains in revenue to reach $51.7 billion for fiscal Q2 results. Read the full story by Laurie Sullivan
Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeting it calls Topics. Read the full story by Laurie Sullivan
Outrage -- or, as the French say, "outre" -- sells. The more outrageous it is, the better it seems to work on social media. Read the full story by Gord Hotchkiss
This series about a strange visitor from another planet who crash-lands on Earth was one of last year's most pleasant surprises. Read the full story by Adam Buckman
Incumbent Zenith has serviced the account for nearly a decade, and it was not clear if the agency would defend. The review comes as Kohl's has had a least two … Read the full story by Steve McClellan
"There is no better way to show that DEI is a central element of our business,' Horizon chief Bill Koenigsberg states. Read the full story by Joe Mandese
In latest Edelman Trust Barometer, journalists were the second least-trusted leadership group; 67% think journalists are purposely trying to mislead people. Read the full story by Kaila Colbin
The Ad Council and Amazon are teaming for the latest iteration of the Council's inclusion-promoting campaign, "Love Has No Labels." Read the full story by Steve McClellan
The show's unwieldy title, "The Woman In the House Across the Street from the Girl in the Window," makes it seem like a satire. Read the full story by Adam Buckman
The personal care products marketer spends an estimated $30 million on measured media in the U.S. including $10 million earmarked for online, according to agency research firm COMvergence. Read the full story by Steve McClellan
The idea is to bring more humor and just plain fun to brand advertising -- qualities in short supply now, says Integration founder Colt. Read the full story by Richard Whitman