Saturday, February 12, 2022

COVER STORY

Although the cost of TV commercials airing during the big game is very high, the majority of the 2022 Super Bowl commercials -- 66% -- score just “average” results, according to Kantar. “[The data shows] how in such an extraordinarily competitive environment, even with high production values and celebrity cache, it’s very difficult to achieve … Read the full story by Wayne Friedman