The agency said it plans to utilize "two to three" alternate currencies as part of deals with Paramount, NBCUniversal, Warner Bros. Discovery, AMC Networks and Allen Media Group. Read the full story by Joe Mandese
While some say upfronts should be abandoned, one ad-tech exec argues that national addressable advertising has reached a point where it needs and deserves its own advance buying marketplace. Read the full story by Karlene Lukovitz
Building on more TV measurement tests from TV advertising sellers, Xandr, the advanced advertising/marketplace unit now owned by Microsoft, announced it has struck deals with six measurement companies in preparation … Read the full story by Wayne Friedman
Brave this week announced a feature to its browser's native search engine, Brave Search, on desktop and mobile. Read the full story by Laurie Sullivan
For ordinary people, the only audience measurement they can understand is basically how many people watched the damned thing. Read the full story by Adam Buckman
I'm channeling legendary management consultant Peter Drucker to explain how the inertia of ad industry culture is operating against its own best strategic interests. Read the full story by Joe Mandese
The MRC said Triton chose to withdraw for its accreditation process, but did not explain why. Read the full story by Joe Mandese
"This enhanced monitoring program is now underway, and will be continued into the foreseeable future," the MRC said in a statement. Read the full story by Joe Mandese
"FTC is at an inflection point," The Chamber of Congress says in a letter to lawmakers. "Mr. Bedoya would be the fifth member of the Commission and his vote would … Read the full story by Wendy Davis
My guess is the percentage who would jump in right away would mirror the percentage that are actively managing cryptocurrency in 2022. Read the full story by Cory Treffiletti
Hastings has long understood that adding advertising to his business will bring a lot more change than many may think, including shifts in culture and control. Read the full story by Dave Morgan
Netflix President and co-CEO Reed Hastings, during an earnings call, said he was "open" to offering a lower-priced tier supported by advertising. Read the full story by Wayne Friedman
Magazine ad spending fell 24% vs. the first quarter of 2021, while TV fell 0.1%. Read the full story by Joe Mandese
The firm took a charge against earnings of $113.4 million attributed to the impact of the war in Ukraine and the shuttering of the company's operations in Russia. Read the full story by Steve McClellan
We're moving toward a world where technology is so seamlessly entwined with our reality that it alters our experiences without us even being aware of it. Read the full story by Gord Hotchkiss
An ordinance that distinguishes between digital billboards based on their location is "content neutral," the Supreme Court said Thursday. Read the full story by Wendy Davis
Email Day will take place on April 23. ZeroBounce is launching the occasion to honor Ray Tomlinson, who invented email in 1971. Read the full story by Ray Schultz
As Stoner Nation gears up for 4/20, Ben & Jerry's is working with the ACLU in a campaign demanding cannabis justice from the U.S. Senate. Read the full story by Sarah Mahoney
It's time for cultural influencers and professional persuaders to engage. There is common ground in framing gun safety as a matter of personal responsibility. The talented people in our industry … Read the full story by Brian Monahan
Companies from Seventh Generation -- natch -- to Ikea and Toyota provide their own take on Earth Day. Read the full story by Todd Wasserman
The new Showtime series about an alien who literally falls to Earth is positioned at the outset as an immigrant-refugee story. Read the full story by Adam Buckman
Alphabet and Meta are among the digital giants backing Frontier's carbon capture technology and removal projects. Read the full story by Laurie Sullivan
We are entering a new era of Web3 digital publishing in which energy-intensive renditions will increasingly impact the environment. Read the full story by Joe Mandese
Bologna will work with TV networks looking to broaden interactive ad product capabilities for advertisers' streaming and OTT ad messaging and engagement, and will sell BrightLine's new generation of products … Read the full story by Wayne Friedman
My Telescope is a market research SaaS solution to measure market trends, brand strength, and marketing campaign effectiveness in almost real-time using share of search analytics. Read the full story by Richard Whitman
Top Warner Bros. Discovery execs, who were formulating their own CNN strategy, were reportedly frustrated that CNN+ was launched days before they took over the new parent company. Read the full story by Karlene Lukovitz