Democrats think like scientists. Republicans think like marketers. Pennsylvania Lieutenant Governor John Fetterman is a Democrat who thinks like a Republican. Read the full story by James Forr
And by oxygen, Ipsos political guru Chris Jackson means the ability of the U.S. news media industry to stay focused on what it's supposed to do: informing American voters about … Read the full story by Joe Mandese
Republicans may wax nostalgic for Ronald Reagan's "Morning Again In America," but Cheney is campaigning on something much more fundamental to Americans of all parties: our greatest task. Read the full story by Joe Mandese
Concept vehicles allow designers to illustrate how new ideas can come to life with the help of advanced technologies. Read the full story by Tanya Gazdik
Streaming viewing in July surpassed cable and broadcast in share of total day viewing for the first time since the launch of Nielsen's "The Gauge," with 34.8%, followed by cable … Read the full story by Wayne Friedman
Producing a companion show to "Game of Thrones," possibly HBO's biggest hit, is a no-brainer. Read the full story by Adam Buckman
"This is a watershed moment," OAAA CEO Anna Bager said in a statement, asserting "we are in a good position to continue this momentum, despite any economic headwinds." Read the full story by Joe Mandese
Publicis picked up the client's Europe Middle East and Africa region, its largest market by media spend, according to agency research firm COMvergence. Estimated spending in that region by the … Read the full story by Richard Whitman
Blige stars in a PSA about women prioritizing their health that will be shown before her "Good Morning Gorgeous" tour performance. Read the full story by Les Luchter
The show "The Undeclared War" starts with the first of what might eventually evolve into multiple attacks on the Internet in Britain. Read the full story by Adam Buckman
Leading D2C names are cutting jobs and marketing budgets in search of a badly needed reset. Read the full story by Sarah Mahoney
Apple continues to step up its ad business, and may now be considering location-based ads in Maps. Bloomberg's Mark Gurman has mapped out a road that leads advertising into Maps … Read the full story by Laurie Sullivan
Pew research informs us that Black, Hispanic and lower-income households are significantly less likely to have fixed broadband in their homes. Read the full story by Dave Morgan
Media expenditures by the company in the EMEA region last year totaled $680 million, according to agency research firm COMvergence, while expenditures in the UK were $112 million. Read the full story by Steve McClellan
Second-quarter growth in the Americas region was 9.6%, with growth in the U.S. and Canada offsetting weakness in Brazil and Mexico, the company said. Read the full story by Steve McClellan
Having been a big fan of Breaking Bad, I was extremely skeptical, and didn't get why anyone would want to develop a series around Saul Goodman, the unlikeable, crooked strip-mall … Read the full story by Steve Sternberg
The supply of tech vendors powering the programmatic ad marketplace grew more than 520% over a nine-year period analyzed by the ANA in its just-released "Guide To Programmatic Transparency" report. … Read the full story by Joe Mandese
As part of a deal to measure viewing for Amazon's new NFL 'Thursday Night Football,' Nielsen will include live-streaming viewing of games in its national TV rating service -- the … Read the full story by Wayne Friedman
Marking a victorious ruling for Google, a high Australian court found that the search engine cannot be considered the publisher of the material on other websites. Read the full story by Laurie Sullivan