MediaPost is seeking nominations for its annual "Agency of the Year" Awards. If you would like to nominate any candidates in the following categories, please contact joe@mediapost.com by Nov. 17: … Read the full story by The Editor
Just 20% of consumers in a study by PwC said they plan to shop on Black Friday this year -- down from 60% in 2015. Read the full story by Laurie Sullivan
Two prior trans-Atlantic privacy pacts were struck down by Europe's highest court, which said the deals didn't adequately protect Europeans because the U.S. allows the government to monitor communications. Read the full story by Wendy Davis
Since Trevor Noah took over from Jon Stewart in 2015, "The Daily Show" has lost 72% of its live viewership. Read the full story by Adam Buckman
Pew Research sheds light on the dark universe of "alternative social media." Finds 6% of Americans regularly get their news -- and some alternative facts -- from BitChute, Gab, Gettr, … Read the full story by Joe Mandese
Vizio Ads says it has completed upfront TV "commitments" totaling $200 million for the Oct. 2022-Sept. 2023 season. Vizio says this is a 100% increase vs. a year ago. Read the full story by Wayne Friedman
Following recent privacy-framework updates that wreaked havoc on mobile ad-targeting effectiveness, Apple's latest is good news for Madison Avenue. Read the full story by Joe Mandese
Continuous measurement is designed to eliminate manual tagging and deliver more data for targeting and campaign management and analysis. Read the full story by Karlene Lukovitz
In "Reginald The Vampire," an accidental vampire learns that he must now live for an eternity with the same old problems he has always had. Read the full story by Adam Buckman
Companies that develop and deploy algorithms should seek consumers' permission before collecting, using or transferring their data, the White House said Tuesday in a new white paper addressing AI. Read the full story by Wendy Davis
Consumers are fretting more over rising costs, and looking for new ways to cut corners. Read the full story by Sarah Mahoney
The studio, which will be headed by former Head of Communications Strategy Will De Lannoy, will add integrated media planning and buying services. Read the full story by Joe Mandese
Musk has offered to buy Twitter at $54.20 per share, the original price he agreed to pay in April, "Bloomberg" reported. Twitter has not responded publicly to the offer, which … Read the full story by Colin Kirkland
A recent study shows that the algorithms behind search are built on top of the biases endemic to our society. Read the full story by Gord Hotchkiss
The private equity-backed portfolio company that acquired Standard Media Index in June, and made a strategic investment in rival SQAD in April, this morning announced key new hires from industry-leading … Read the full story by Joe Mandese
Karna Crawford describes herself as "an outcome-driven leader, known for challenging status quo." Read the full story by Tanya Gazdik
Osborn, who stepped down as CEO of OMD earlier this year following a 30-plus year career at Omnicom, has joined Ad Net Zero as director of U.S. operations. Read the full story by Joe Mandese
The Institute for Advertising Ethics will hold two events -- one the morning of Oct. 19 and another in late December -- to educate the ad industry and develop a … Read the full story by Joe Mandese
How do you greenwash news that you were caught greenwashing news? If you're IPG, you announce you're the first holding company to "proactively review" energy industry clients before accepting new … Read the full story by Joe Mandese
IPG said it was working with climate change consultant Planet + Purpose Solutions to develop a set of questions that the company expects prospective clients to affirm before agreeing to … Read the full story by Steve McClellan