The pitch comes a week after parent Dentsu unveiled plans to integrate carbon into media-planning systems alongside conventional industry metrics like reach and frequency. Read the full story by Joe Mandese
Founding members represent $10 billion in ad spending from Audible, AXA, Bayer, Danone, Deutsche Telekom Mars, Paramount, Sony, Tesco and others. Read the full story by Joe Mandese
When Nestle tested mobile ads delivered via 4G, versus WiFi, it found no loss in reach or effectiveness, but reduced its carbon footprint 47%. Read the full story by Joe Mandese
The study from Volta Media represents a 15% increase from 2021, and includes notable year-over-year increases in non-costal states like Texas, Kentucky, and Michigan. Read the full story by Joe Mandese
"The FTC should not exceed its authority to set national standards for data privacy and security and should instead leave that work to Congress," Sens. Cynthia Lummis, Kevin Cramer and … Read the full story by Wendy Davis
Twitter is facing new FTC scrutiny over privacy and security in light of reports of high-profile departures. Read the full story by Wendy Davis
The new Twitter owner explained why his $8 monthly verification subscription model is a market-based solution for doing that, including the fact that every user will be authenticated by a … Read the full story by Joe Mandese
Elon Musk is right about charging to authenticate users, but I don't want to belong to any platform that would verify me as a member. Read the full story by Joe Mandese
Musk reportedly talked Wheeler into reversing her resignation yesterday, but Roth's decision appears to be firm. Both execs are key to advertisers' perceptions of the company. Read the full story by Karlene Lukovitz
Twitter's most senior cybersecurity exec Lea Kissner departed Thursday, with other key privacy and compliance staffers -- a concerning development that may cost the company billions in fines from the … Read the full story by Colin Kirkland
"Apple records, tracks, collects and monetizes analytics data -- including browsing history and activity information -- regardless of what safeguards or "privacy settings" consumers undertake to protect their privacy," Elliot … Read the full story by Wendy Davis
Sylvester Stallone plays a newly arrived wannabe crime kingpin of Tulsa, Oklahoma, in "Tulsa King" on Paramount+. Read the full story by Adam Buckman
If it's not a technology or a data and identity problem, then why haven't we solved it yet? Read the full story by Dave Morgan
"This year we witnessed a very different geopolitical landscape and a new and challenging economic outlook, which has forced brands and people to really stop and reevaluate many things, says … Read the full story by Joe Mandese
The digital ad industry could be on the cusp of a major transition with the decline of traditional search advertising, trapped in the headwinds of a significant increase in retail … Read the full story by Laurie Sullivan
Positive news came with September reversing a general monthly decline that began in March, which witnessed a 1% slip. This was followed by April's 1% gain, May's 4% downturn, June's … Read the full story by Wayne Friedman
Should you play it safe and hoard your marketing dollars in view of a "softening" of the economy? Read the full story by Maarten Albarda
"Did that money go away or is it holding up," GroupM's Brian Wieser muses about the impact on linear TV advertising. "We've got this mystery of sorts." Read the full story by Joe Mandese
Long term, what's the plan for ads on local TV? Borrell Associates is estimating nearly flat results for U.S. local advertising -- up just 0.6% to $121.5 billion in 2023. Read the full story by Wayne Friedman
Disney CEO Bob Chapek said the launch group spans "a wide range of categories." The Disney+ option, priced at $7.99, starts on December 8. Read the full story by Wayne Friedman