The company spent an estimated $335 million on measured media globally in 2022, according to agency research firm COMvergence. Read the full story by Steve McClellan
The rise of streaming services that pay music artists mere fractions of pennies for their work, will, I believe, take an even darker turn as AI-fueled technologies continue to converge, … Read the full story by Vernon Reid
The former top media boss at Dentsu, Interpublic and Publicis has joined Enthusiast Gaming as CEO and plans to transform it from a "portfolio" publishing company to a "platform" focused … Read the full story by Joe Mandese
Teens can opt out of the default, but the move is still more aggressive than other apps' mostly opt-out controls. Read the full story by Karlene Lukovitz
Like most of the other holding companies, growth dipped a bit in the fourth quarter versus the first three quarters of 2022. Read the full story by Steve McClellan
"If it's too dangerous to be on our phones, it's also too dangerous to be on our children's phones," Rep. Michael McCaul said at a hearing Tuesday. Read the full story by Wendy Davis
The company is restructuring to create independent entrepreneurial units. Read the full story by Ray Schultz
GroupM this morning announced a deal utilizing a nonprofit organization to vet the quality of local, national and international news sites for programmatic media buys with a goal of boosting … Read the full story by Joe Mandese
Many people talk about the weather, but few ever express fear over the prospect of rain. Read the full story by Adam Buckman
"The regulation of the modern economy, which is data-driven in every way, should be a matter left to the democratically accountable legislative branch," Privacy for America says in a letter … Read the full story by Wendy Davis
"The Company takes this situation seriously and offers its sincere apologies to its business partners, shareholders, and all other relevant parties for any inconvenience or concern this may cause," Dentsu … Read the full story by Steve McClellan
The new accreditations follow renewals of previous ones granted to Mediaocean ad-serving unit Flashtalking and ad-fraud service Protected Media. Read the full story by Joe Mandese
The series "Travelers," now on Netflix, shows us how to go beyond mere data when trying to understand our customers or prospects. Read the full story by Gord Hotchkiss
Microsoft's Bing chatbot continues to personalize the experience to use the technology, similar to traditional search. Read the full story by Laurie Sullivan
Twitter is asking a judge to throw out a lawsuit over allegations that the company incorporated users' email addresses and phone numbers into an ad-targeting platform. Read the full story by Wendy Davis
The problem with the next media epoch -- the one we are living through now -- is that we may be giving up more than we planned or wanted to, … Read the full story by Joe Mandese
The review is global and will be managed in-house by CMO Drew Panayiotou, who joined the company last year from Alphabet's Verily. Read the full story by Steve McClellan
At its first global ad summit, Pinterest announced its new ad offerings, including a video ad placement on the mobile app to appear on the search page or home feed, … Read the full story by Colin Kirkland
If a new bill submitted to Florida's legislature this week becomes law, "Red, White & Blog" could end up in big trouble. That's because Florida Senate Bill 1316 would require … Read the full story by Joe Mandese
Penn reaffirmed the company's long-term goal of 10% to 12% organic growth annually, which he predicted the company would exceed in the 2024-25 cycle with help from an influx of … Read the full story by Richard Whitman
Three is the customary threshold for declaring a trend in network TV shows, but when two similar shows debut back-to-back, that qualifies too. Read the full story by Adam Buckman
Data released this week by Geopath includes transit and "fleet" data for the first time, providing a more comprehensive view of out-of-home campaign reach and frequency. Read the full story by Joe Mandese
In a deposition in the defamation case brought on Fox News Channel by Dominion Voting Systems, Fox Chairman Rupert Murdoch said: "Some of our commentators were endorsing it." Read the full story by Wayne Friedman
After 30 years with the agency, Kanefsky is forming his own advisory service as well as a new mentorship program to recruit diversity candidates to Madison Avenue. Read the full story by Joe Mandese