The decline once again reflects tough comparisons with year-ago results, according to new data from Standard Media Index's U.S. Ad Market Tracker. February 2022 was up 18.6% over February 2021. Read the full story by Joe Mandese
The March Madness mens' college basketball tournament has seen double-digit percentage national TV ad gains as the initial five days of viewership maintain the levels of a year ago, according … Read the full story by Wayne Friedman
They will discuss "Twitter 2.0" at the Mobile Marketing Association's annual "Possible" conference April 18 in Miami. Read the full story by Joe Mandese
The main idea is to explore content development utilizing NFTs and the new fan economy in the TV content area for the Web3 era. Read the full story by Richard Whitman
The Adrian Monk detective character is being revived for a Peacock TV movie, "Mr. Monk's Last Case: A Monk Movie." Read the full story by Adam Buckman
Utah's new social media law is "one of the worst we've seen," the advocacy group Electronic Frontier Foundation said. Read the full story by Wendy Davis
The FTC's proposed "click to cancel" rule would force companies to allow consumers to cancel an subscription via an online mechanism, assuming they also signed up online. Read the full story by Wendy Davis
Google's YouTube now captures 7.9% of all video viewing on U.S. televisions, more than any other streamer. Read the full story by Dave Morgan
Media execs want compensation for use of their content when served in OpenAI ChatGPT, Microsoft Bing Chat, and Google Bard, similar to the way Australia and other countries began requiring … Read the full story by Laurie Sullivan
Video streamers are also driving up prices amid mounting competition for audiences and advertisers. Read the full story by Karlene Lukovitz
Coming to a theater near you: a free wireless internet signal that nobody knows what to do with, except some Canadian nerds. Read the full story by Joe Mandese
With moves to ban TikTok in the U.S., the social media platform, owned by ByteDance has updated its Community Guidelines to include changes surrounding AI-generated content, hate speech and election … Read the full story by Colin Kirkland
The firm spends an estimated $450 million on measured media globally according to agency research firm COMvergence. Read the full story by Steve McClellan
"Advertisers have another brand safety issue to worry about," NewsGuard's Gordon Crovitz told me following the release of new research showing ChatGPT-4 has already passed misinformation's equivalent of a Turing … Read the full story by Joe Mandese
DirecTV and Newsmax have announced a new carriage agreement for the network to be carried on all its services. DirecTV says the deal will result in no additional cost to … Read the full story by Wayne Friedman
To help businesses get discovered and be remembered, Instagram is rolling out event ads with a built-in reminder feature and ads that are included in Search. Read the full story by Colin Kirkland
LinkedIn is adding a new ChatGPT-powered tool that Premium subscribers can access to create personalized writing suggestions for sections of their LinkedIn profile, as well as other AI integrations. Read the full story by Colin Kirkland
Users in the U.S. and U.K. can join a waitlist to access Google's AI chatbot Bard. Calling it an "experiment" to support productivity, creativity and curiosity, Google VP Product Sissie … Read the full story by Laurie Sullivan
The new Havas Play network already is operational in its Paris HQ and has a charter client: high-end audio tech brand Harman International. Read the full story by Joe Mandese
The ARF said the atlas is part of its ongoing "attention validation initiative," and a preliminary version will be released in late April. Read the full story by Joe Mandese
The passage of time in TV is reflected in some of the advisories and news releases received here recently from all corners of the TV universe. Read the full story by Adam Buckman
A similar federal bill was dropped last year while facing Read the full story by Ray Schultz
Google has always been against featuring more ads or paid promotional material than publisher content on a webpage. A study released Monday reveals why. The reduced number of ads on … Read the full story by Laurie Sullivan
The "JIC" is trying to bring YouTube, which objects to limiting cross-media measurement standards to "long-form" video, into the fold. Read the full story by Karlene Lukovitz
Warner Bros. Discovery says it will partner with Comscore and VideoAmp for "alternative currencies" when it comes to making deals with national advertisers across its linear TV and advanced advertising … Read the full story by Wayne Friedman
A new musical series coming to Hulu on Friday takes place in New York in the final days of the 1990s. Read the full story by Adam Buckman