Happy Earth Day. What better way for the ad industry to celebrate it than with some self-reflection, courtesy of an analysis of the ads and media spending it puts behind messages related to the planet's -- and our own -- sustainability. According to the analysis of provided by creative data platform CreativeX, 4% of all … Read the full story by Joe Mandese
There's not much more I can say about Fox News Channel's $787.5 million libel suit settlement with Dominion Voting Systems that you haven't already read by now, so I figured … Read the full story by Joe Mandese
All advertisers on Twitter reportedly will now have to pay for a verified account. Read the full story by Colin Kirkland
If our industry gets its act together, TV ads will become increasingly relevant and less annoying to viewers. If we're really lucky, ads may become delightful more often than not. Read the full story by Dave Morgan
"Few things are more concerning to me than the ways Big Tech, including data brokers, have proliferated the surveillance and targeting of our kids," Rep. Kathy Castor said at a … Read the full story by Wendy Davis
"Data-driven advertising, supported in large part by data services companies, fosters a competitive marketplace," the industry group Privacy for America says in a new letter to lawmakers. Read the full story by Wendy Davis
Montana lawmakers on Friday passed a privacy bill that gives state residents new rights to wield control over data about them, including the right to reject some forms of targeted … Read the full story by Wendy Davis
"We will also lead the NFL footprint global expansion and will work with our global affiliates in other key countries," the agency said. Read the full story by Joe Mandese
Sometimes I grow so tiring, but this column will help you when I do. Read the full story by Joe Mandese
Fifteen years after conceiving it, Digitas is no longer part of the newfronts, at least not for this year. Neither Digitas or the IAB are commenting why. Read the full story by Joe Mandese
Declining to comment on why it pulled out of this year's IAB NewFronts, Digitas informed MediaPost it is instead holding a private, "client-focused event" on May 5. Read the full story by Joe Mandese
He seems to think so. And if you follow the "leader," it could once again mean healthy upfront pricing gains, assuming volume doesn't bottom out. Read the full story by Joe Mandese
HuffPost will remain as Buzzfeed's only news product. Read the full story by Ray Schultz
The move, which comes 19 months after the MRC pulled Nielsen's accreditation due to issues stemming from the COVID-19 pandemic, means Nielsen will be the only accredited currency in this … Read the full story by Joe Mandese
Looking to address the demand for cross-media platform measurement needs for this upfront selling period, a media-focused joint industry committee (JIC) of TV network-based media sellers and media agency holding … Read the full story by Wayne Friedman
Does anyone think for a second that the audience measurement marketplace's issues would be any different if Nielsen were replaced by another company? Read the full story by Ed DeNicola