With 84% of the U.S. planning to observe the holiday somehow, the National Retail Federation predicts spending to reach a record $35.7 billion. Read the full story by Sarah Mahoney

While the campaign doesn't tout Horizon Media, per se, it imbues plenty of goodwill heading into this holiday weekend. Read the full story by Joe Mandese

The companies have created a currency that kids have a chance to win to buy flowers for mom via the DoorDash app. Read the full story by Steve McClellan

The tag says it all: "You don't raise the Cup without the woman who raised you." Read the full story by Fern Siegel

Ending months of industry speculation, Elon Musk has officially nameed the long-time ad sales exec to succeed him at Twitter. Read the full story by Wayne FriedmanJoe Mandese

The company confirmed Yaccarino's departure, but did not comment on her joining Twitter as CEO. Read the full story by Joe Mandese

Following years of conditioning national advertisers to do business via "alternative currencies," NBCU said it's ready to do the same with local advertisers. Read the full story by Joe Mandese

To promote its ad-free Premium subscription option, YouTube is running an experiment that blocks users from watching in-app content while ad-blocking apps are active in their browsers. Read the full story by Colin Kirkland

A new animated comedy tells the story of a small population of humans who survive a cataclysmic attack by alien spaceships manned by giant bugs. Read the full story by Adam Buckman

CNN's "Republican Presidential Town Hall" event featuring an interview with former President Donald Trump posted 3.31 million Nielsen-measured viewers -- helping CNN win the night. Read the full story by Wayne Friedman

New measurement partners for WBD Ad Sales include 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly, to add "greater attribution and efficacy of advertising campaigns" to work on cross-platform and … Read the full story by Wayne Friedman

President Obama comes up with another winner for Netflix with "Working: What We Do All Day," his new docuseries on working in America. Read the full story by Adam Buckman

As Google brings generative AI into Search through its Search Generative Experience experiment in Search Labs, advertising remains a key element of the experience, the company said Wednesday. Read the full story by Laurie Sullivan

"Existing laws do not sufficiently protect Americans' data from misuse," a group of bipartisan lawmakers say in letters to data brokers. Read the full story by Wendy Davis

Like other ad holding companies, Havas cited last year's COVID-rebounding double-digit growth in the first quarter to explain its slower growth this year. Read the full story by Steve McClellan

Post-pandemic behavioral shifts coupled with growing economic concerns will continue the deceleration over the next few years, according to PQ Media's new forecast. Read the full story by Joe Mandese

New nightmares include budget cuts, and managing consumer loyalty, attention and expectations. Read the full story by Joe Mandese

The connected fitness company still has big problems. It hopes a brand relaunch can teach people that it's not just about cycling. Read the full story by Sarah Mahoney

The faded logo adorns a threadbare t-shirt then NBC Entertainment chief Brandon Tartikoff handed me in 1984, just after he unveiled a new show on the network's prime-time schedule: "The … Read the full story by Joe Mandese