And now, an exclusive peek inside the TV Blog's Upfront Week notes, a litany of criticism, praise and nitpicking. Read the full story by Adam Buckman

For one, Netflix was all in on ad tech (and the NFL), and advanced TV technology was a major topic at presentations. Read the full story by Dave Morgan

Streaming took center stage at the Upfronts this week, but broadcast and linear cable TV were not forgotten. Read the full story by Adam Buckman

Fox is so enthusiastic about its new animated comedy for next fall, "Universal Basic Guys," that the network has already renewed it for a second season. Read the full story by Adam Buckman

"Tonight Show" host Jimmy Fallon was to be found singing onstage as the presentation began with the opener: "What even is prime time?" Read the full story by Wayne Friedman

Two new scripted dramas plus a serialized, documentary crime story were among the fall schedule announcements made Tuesday by ABC. Read the full story by Adam Buckman

WBD announced advanced ad products for its Max streamer at its upfront event, including shoppable ads, advanced contextual targeting and new interactive video formats, said Jon Steinlauf, WBD chief U.S. … Read the full story by Wayne Friedman

Nielsen is currently making measurement changes to revamp its system, which has undercounted Spanish-language audiences for years. TelevisaUnivision president of U.S. ad sales & marketing Donna Speciale says the business … Read the full story by Wayne Friedman

Disney is the aggregate champ with an 11.5% share, followed by YouTube's 9.7% share. Read the full story by Joe Mandese

The analysis does not "provide the key data needed by advertisers: Where do consumers see their commercials," the TVB said in a statement. Read the full story by Joe Mandese

OpenAI is partnering with Reddit to bring its content to ChatGPT and new products, the companies announced Thursday. Read the full story by Laurie Sullivan

A federal appeals court rejected a request to reinstate a class-action complaint alleging that Amazon wrongly targets ads to consumers based on their interactions with Alexa-enabled devices. Read the full story by Wendy Davis

The Netflix-Trade Desk deal "speaks to the increasing importance of Trade Desk within the AVOD [advertising-supported video on demand] ecosystem," says Morgan Stanley media analyst Ben Swinburne. Morgan Stanley estimates … Read the full story by Wayne Friedman

OpenAI has announced a new GPT model with smarter, faster real-time voice and visual interactions - technology that is likely to replace traditional search in the future. Read the full story by Laurie Sullivan

Based on this week's release of phase 2 of the ARF's validation initiative, it's complicated. Read the full story by Tony Jarvis

Bumble issued its own act of contrition for ads bluntly chiding women to get back out there and start having sex. Read the full story by Barbara Lippert

The old joke about surveys is that the best thing about them is also the worst: people answer the questions. Meaning, there is inherent mushiness in every survey result. Read the full story by J. Walker Smith

A new ANA report benchmarks the use of principal media-buying by agencies, but it raises more questions than it answers about the true magnitude of the practice. That said, a … Read the full story by Joe Mandese

"This is not a conclusion," Advertising Research Foundation Chief Research Officer Paul Donato said, describing it as a "prelude" to a future phase benchmarking the ad attention value by medium. Read the full story by Joe Mandese

Omnicom's brass has touted the nearly billion-dollar deal as remaking the holding company by turbocharging its commerce, AI and data capabilities, but it also could end up a liability. Read the full story by Joe Mandese

The new campaign celebrates "That Target Feeling" and the thrill of finding the perfect thing, whether a sponge or patriotic waffles. Read the full story by Sarah Mahoney

Increasingly, ad agencies are acting as principals rather than agents, meaning they acquire and own the media they resell to their clients. Keep reading if you want to understand the … Read the full story by Bill Duggan

It has received some backlash, but the campaign for the Skims collection for the WNBA is smartly done. Read the full story by Barbara Lippert

To date, Biden Harris has a more than $100 million advantage in terms of media dollars. The Trump (TBD) campaign, meanwhile, has a more than $100 million advantage in legal … Read the full story by Joe Mandese