The Department of Justice will attempt to prove Google illegally monopolized ad-tech tools that power programmatic ads. Read the full story by Wendy Davis
Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data protection for brands. Read the full story by Laurie Sullivan
The Digital Advertising Alliance is coming out with guidance for displaying the AdChoices icon to connected television viewers. Read the full story by Wendy Davis
Based on evidence from tobacco studies, Surgeon General Vivek Murthy believes that warning labels on social media apps could increase awareness, change behavior and help kids, teens and young adults … Read the full story by Colin Kirkland
Beginning next week, Meta says, its "AI Info" tag will appear within a menu in the top-right corner of images and videos edited with AI, instead of directly beneath the … Read the full story by Colin Kirkland
Meta, TikTok and Snap are partnering with the Mental Health Coalition to launch a program that invites companies to share signals about graphic content depicting self-harm or suicide. Read the full story by Colin Kirkland
The trust in social media is even more pronounced among recent buyers, with 67% indicating they would consider making their purchase on such platforms. Read the full story by Tanya Gazdik
The two automakers announced plans to collaborate on new vehicles, supply chains and technologies in a bid to cut costs and move faster. Read the full story by Tanya Gazdik
As editor of trade pubs focused on where advertisers and agencies plan and buy media, I've struggled for years to understand why gaming isn't more of the mix. That's about … Read the full story by Joe Mandese
"Ascential also believes that it is unlikely that any sale will be structured as a divestment of Hudson MX shares, as required for the purposes of a permitted dividend," the … Read the full story by Joe Mandese
After watching ABC News moderate the second - and likely last - 2024 presidential debate, I'm pretty sure the best ticket in the debate race so far is Muir/Davis. Read the full story by Joe Mandese
Kamala Harris looked at Trump as if he was a three-legged chicken - and in the process, she scored a visual victory in the televised debate. Read the full story by Adam Buckman
With new looks and a roadshow, it's hoping to find a winning style strategy. Read the full story by Sarah Mahoney
Apple Intelligence was the focus at the company's online event Monday, detailing how the AI product will improve user experiences on Apple devices. Read the full story by Laurie Sullivan
Brand Finance, which has dropped X from its "Media 50" ranking, estimates its brand equity has dropped 88% to $0.7 billion since changing its name from Twitter. Read the full story by Joe Mandese
A shift in shopping trends could influence media buys this holiday season. Read the full story by Laurie Sullivan
The deal with Adverity was struck by IPG Mediabrands' Kinesso unit, and provides "connectors" to more than 600 vital media industry data suppliers. Read the full story by Joe Mandese
Vincent Rebeix has been named the agency's first global chief operating officer. He joins from EssenceMediacom where he was global chief producer officer. Read the full story by Steve McClellan
Dentsu did not disclose plans or details for future elements of its new "House of Creators" initiative, but it said the program was motivated by "changes currently taking place in … Read the full story by Joe Mandese