By rescuing deleted government resources on reproductive health, theSkimm reinforced its mission of delivering fact-based health information. Read the full story by Sarah Mahoney

TheSkimm did it. Wouldn't it be great if others followed its lead to republish other vital White House information being removed by the new administration? Read the full story by Joe Mandese

The payments include $49 million to CEO Philippe Krakowsky, $15.7 million to CFO Ellen Johnson, $11.8 million to General Counsel Andrew Bonzani, and $6.2 million to Controller Christopher Carroll, according … Read the full story by Joe Mandese

LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers "a more balanced view of the customer journey." Read the full story by Colin Kirkland

The FTC is no longer asking consumers and businesses to comment on how they have been affected by "surveillance pricing." Read the full story by Wendy Davis

Snapchat shared results of a recent study that shows how creator partnerships can help a brand boost its reputation among consumers, drive outcomes across the full funnel, and better hold … Read the full story by Colin Kirkland

Meta is informing creators from competing social platforms that they could earn "up to" $5,000 in bonuses over three months if they begin posting Reels on Facebook and Instagram. Read the full story by Colin Kirkland

Founders Jarod Haness and Nate Lorenzen will join Publicis. Read the full story by Fern Siegel

"Meta has told advertisers that Community Notes will apply to organic posts, not paid ads, but its official messages have not gone into detail about brands' and influencers' unpromoted posts," … Read the full story by Colin Kirkland

Consumer spending on store brands climbed 3.9% to a new record. Read the full story by Sarah Mahoney

Trump's speech was crammed with controversial talking points that should keep the cable news yakkers up to their necks in material for days, if not weeks. Read the full story by Adam Buckman

"Thrilled to welcome Emily Del Greco as our new Global COO, bringing her unparalleled expertise in strategy and digital transformation to accelerate GroupM's evolution," said CEO Brian Lesser. Read the full story by Joe Mandese

"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," says the MRC's George Ivie. Read the full story by Joe Mandese

Kantar Media operates media audience measurement services in more than 60 markets worldwide, including development of the calibration panel for the ANA's Aquila cross-media initiative. Read the full story by Joe Mandese

Vidhya Srinivasan, who has led Google's ad business for years, will now lead Ads & Commerce teams at the Alphabet company. Read the full story by Laurie Sullivan

Just as the House Judiciary Committee begins probing Omnicom and Interpublic for their "responsible" media policies, Stagwell is releasing well-timed research showing C/board-level support for news media. Read the full story by Joe Mandese

Trump's brand is a wake-up call for business leaders - reminding us of the irreplaceable power of emotionally driven, umbrella brand strategies and go-to-market activations that elicit and connect with … Read the full story by Robin Lemberg

"I sometimes do commercials to make money," Lynch said in a 2008 interview, emphasizing the last two words like a cartoon bad guy. Read the full story by Barbara Lippert