While it's not exactly the kind of crash Wall Street's financial markets have been experiencing recently, the U.S. ad market expanded at one of its lowest rates in February since … Read the full story by Joe Mandese

President Trump has further extended the deadline to sell off TikTok to an American buyer or fully ban the app in the U.S. by 75 days. For weeks, both Trump … Read the full story by Colin Kirkland

"Various parties who have been involved in the talks do not appear to be taking Amazon's bid seriously," according to the "NY Times." Read the full story by Tanya Gazdik

New research shows advanced AI models, including popular LLM agents, routinely lie in pursuit of their goals, raising new concerns about the reliability of their outputs. Read the full story by Laurie Sullivan

Kahan brings nearly four decades of experience in data and artificial intelligence, spanning product development, marketing, and sales, as well as advisor to CEOs and senior executives from his days … Read the full story by Steve McClellan

We must raise our voices in support of those targeted by the administration -- and against the targeting of legal advocates for those targeted. Read the full story by Dave Morgan

ORLANDO, FL -- The Trade Desk's Jeff Green made a compelling case for investing in ad-supported news on the open internet during the ANA's media conference here this morning and … Read the full story by Joe Mandese

Before rejoining GroupM as CEO late last year, Brian Lesser was chairman and CEO of data cleanroom InfoSum. Terms were not disclosed. Read the full story by Joe Mandese

The study is expected to presume the marketplace will consolidate from a multitude of contenders to two recognized ad "currencies," which is consistent with the history of the ad industry. Read the full story by Joe Mandese

ChangeUp study finds that Walmart, Kohl's and Target continue to underwhelm. Read the full story by Sarah Mahoney

Ogilvy worked with the brand on a campaign built around acting class exercises such as sipping an imaginary beverage. Read the full story by Danielle Oster

The selections followed a formal review that began last year and was managed by ID Comms. Read the full story by Steve McClellan

As CPMs surge and digital attention fragments, Saatva's CMO Joe McCambley bets big on YouTube -- and learns what that channel can't do. Read the full story by Sarah Mahoney

Is this the beginning of the AI revolt or a preview of what we'll see happening as the "emergent agency" of AIs comes into conflict with the marketing goals of … Read the full story by Joe Mandese

The firm also said at its Investor Day conference today that AI tools will help cut costs by $80 million to $100 million by 2026. Read the full story by Steve McClellan

The folks at media consultant ID Comms have been thinking a lot about the issue and dispense some advice to the industry via the firm's podcast #MediaSnack. Read the full story by Richard Whitman

Meta Platforms and TikTok are asking an appellate court to dismiss lawsuits over teen safety, arguing that Section 230 of the Communications Decency Act prevents the cases from moving forward. Read the full story by Wendy Davis