New research finds a striking gap between what brands say they're spending on retail media, and what they're actually doing. Read the full story by Sarah Mahoney

That was the question that closed Tuesday's MediaPost upfront panel discussion, but the bigger question throughout might well have been "What's an upfront?" Read the full story by Joe Mandese

According to some who should know, it's happening right now. If you don't believe me, listen to Laura Desmond, David Kenny, Bill Koenigsberg and Matt Seiler explain why. Read the full story by Joe Mandese

It's been a year since I first began asking industry execs to predict how much ad spending will be targeting AI agents in five years. Here's what they're saying now. Read the full story by Joe Mandese

Greece will impose a social media ban on anyone under age 15, with Prime Minister Kyriakos Mitsotakis citing concerns surrounding proper sleeping habits, anxiety and phone addiction among younger teens. Read the full story by Colin Kirkland

The Svedphone can only call and text, with no internet access, enabling the user to "do more IRL." Read the full story by Teresa Buyikian

TikTok's North American and global brands and agency business head Khartoon Weiss has announced she will be leaving to "pursue a new opportunity," Just over a week ago, Weiss presented … Read the full story by Colin Kirkland

"The Audacity" has a lot going for it, including a great script and story, a diverse cast of characters and dazzling locations. Read the full story by Adam Buckman

Back in the day there was considerable debate about whether viewers were more attentive to commercials within TV shows they were more attentive to. In this week's edition I kick … Read the full story by Steve Sternberg

P&G and the WNBA's tie-up will span marketing, retail and digital channels, as more large marketers ramp up investment in women's sports. Read the full story by Tanya Gazdik

"March was dominated by basketball, and auto advertisers were front-and-center with it," says iSpot.tv's Stuart Schwartzapfel. Read the full story by Tanya Gazdik

Analysts believe Trump wants to "even the score" - not necessarily only for consumers, but more for media companies. What is behind that? Read the full story by Wayne Friedman

Actually, MediaPost's new award is the third such industry award announced in recent weeks. Will they help democracy? They probably can't hurt. Read the full story by Joe Mandese