MAD Agency Daily
Tuesday, August 27, 2013
  • UM Awarded Global Hershey's Account

    Chocolate marketer Hershey has consolidated its global media agency account with Interpublic Group's UM, the company confirmed Monday. The decision came after a review … Read the whole story

  • Agency's Twitter Account Has Literal 'Ghost' Writer

    If a ghost inhabiting a space now used by an ad agency could talk, what would he say? Better still, what would he tweet? … Read the whole story

  • [x+1] Research: Only 3% Of Marketers Find 'Good ROI' In Mobile

    Marketing technology company [x+1] is gearing up to release a research report comparing how marketers and consumers perceive the value of certain ad types, … Read the whole story

  • Americans' Satisfaction With Domestic Autos Drops

    Americans' satisfaction with their new cars and trucks has slipped over a percentage point from last year -- when the industry numbers were at … Read the whole story

  • Subway, Target, Top Brands For Millennials

    Healthier food options such as Subway and Chick-Fil-A and brick-and-mortar shopping at Target and Walmart were some of the areas where Millennials defied the … Read the whole story