Mad Blog
Intuit -- isn't that the company that supplies software for migratory Arctic peoples? Or am I thinking of Intel? Wrong again? Anyway, you must have intuited by now that the … Read the whole story
CMO Rob Lynch says Arby's needs to promote the variety of tasty items on its menu more aggressively. The chain isn't just about roast … Read the whole story
When the chips are down, brands need a scapegoat -- and agencies usually fit the bill. And who was the girl in that "What … Read the whole story
Technology could be part of the problem, according to Mindshare's "Culture Vulture" report, which found that nearly 60% of respondents believe constant connectedness makes … Read the whole story
In a sign of just how much the nature of ad-supported media is evolving due to technology, one of Madison Avenue's most important awards … Read the whole story
A social campaign, "The New Creatives Are Here," from Adobe ad shop Goodby Silverstein & Partners, starts with a week-long blitz reaching a daily … Read the whole story
The agency will be folded into the ZenithOptimedia network. It's the second recent purchase of a South African agency by the holding company, which … Read the whole story
Just because a potential suitor uses Priceline.com to book a room doesn't mean Dad is going to approve. Kaley Cuoco and her date learn … Read the whole story
JWT New York hired Frederic Bonn as executive creative director. Bonn joins JWT from Razorfish New York and will be charged with overseeing digital … Read the whole story
iCrossing was awarded digital work for Charles Schwab, an investment services firm, following a review. The agency will support Schwab on digital strategy to … Read the whole story
