MAD Agency Daily
Thursday, January 23, 2014
  • Arby's CMO Reveals New Ad Strategy

    CMO Rob Lynch says Arby's needs to promote the variety of tasty items on its menu more aggressively. The chain isn't just about roast … Read the whole story

  • Not Feeling The Love: Mindshare Reports Brand Loyalty Decline

    Technology could be part of the problem, according to Mindshare's "Culture Vulture" report, which found that nearly 60% of respondents believe constant connectedness makes … Read the whole story

  • Madison Avenue's 'Next Big Thing:' Branded Technology

    In a sign of just how much the nature of ad-supported media is evolving due to technology, one of Madison Avenue's most important awards … Read the whole story

  • Up Close And Social: Adobe To Spotlight Emerging Artists

    A social campaign, "The New Creatives Are Here," from Adobe ad shop Goodby Silverstein & Partners, starts with a week-long blitz reaching a daily … Read the whole story

  • Publicis Groupe Acquires Media Shop AML

    The agency will be folded into the ZenithOptimedia network. It's the second recent purchase of a South African agency by the holding company, which … Read the whole story

  • Intuit Me This, Super Bowl

    Intuit -- isn't that the company that supplies software for migratory Arctic peoples? Or am I thinking of Intel? Wrong again? Anyway, you must … Read the whole story