MAD Agency Daily
Thursday, April 17, 2014
  • Mars Rebrands, Plans Expansion

    The agency known for its shopper-marketing expertise is changing its name from Mars Advertising to The Mars Agency. It's also extending its focus beyond … Read the whole story

  • Omnicom Media Group Expands In Latin America

    The company has acquired Santiago-based Media Interactive SA, one of the biggest digital shops in the region with offices in Chile, Columbia and Peru. … Read the whole story

  • Big Data Is Like Sex

    Now that we have your attention, that's how Duke University's Dan Ariely perked up a Monday afternoon gathering of industry types at an MDC … Read the whole story

  • Mindshare In Weather Data Pact

    That's according to a 'Wall Street Journal' blog entry that reported the agency has struck a deal with Weather Co. for access to weather … Read the whole story

  • Kantar Media Adds Hub For Media Planners Seeking 'Premium' Programmatic Inventory

    WPP's Kantar Media on Wednesday announced its foray into programmatic through a number of partnerships that will allow publishers to display their available programmatic … Read the whole story

  • Two-Thirds of New TV Show Viewers Search for Show First

    The multiscreen viewer truly does exist. Crossover between television viewing and online video watching is growing as TV viewers increasingly rely on digital outlets … Read the whole story