by Steve McClellan
BBH has handled creative duties as AOR for 15 years and is expected to participate in the review. Guy Escolme, global brand director, Johnnie … Read the whole story
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by Richard Whitman, Columnist
Two makes a trend, right? Yes. Yes, it does. And the latest trend is sending agency employees on work exchange programs to inspire loyalty, … Read the whole story
by Steve McClellan
The retailer hasn't conducted a full-blown media agency review in over a decade, when Omnicom's OMD was awarded the account. Word of the review … Read the whole story
by Steve McClellan
The selection follows the company's search earlier this year for a creative shop, and the winner in that contest was MEC sibling agency Ogilvy … Read the whole story
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by Larissa Faw
Smith Brothers' assignment includes branding and marketing efforts for Marzetti's Dressings, Dips and Salad Toppers, Sister Schubert's frozen rolls and Reame's Pasta, as well … Read the whole story
by Larissa Faw
After two-plus years in the market with its "Optimists" campaign, the school's ad shop 160over90 is shifting the campaign's message from a focus on … Read the whole story
by Tanya Gazdik
"They're still the big-hearted airline that champions value," Lara Bridger, group creative director, GSD&M, tells "Marketing Daily." "We wanted to capture that personality in … Read the whole story