Mediapsssst
What if you had to pitch Christmas to a focus group? As we all know, focus groups are a disastrous means of coming to consensus on anything. And that's pretty … Read the whole story
Global marketing firm Epsilon has promoted Andy Frawley to CEO. He succeeds Bryan Kennedy who the company said is stepping up to lead the … Read the whole story
In a move suggesting that WPP wants to be an even bigger player in the global media and marketing research business, its Kantar unit … Read the whole story
Ad campaign efforts for the family restaurant chain will focus on "breakthrough creative with strong consumer relevancy," the agency says, including promotion of its … Read the whole story
The UK executive will join the WPP board on Jan. 1 as non-executive director and Chairman-designate. In June at the company's annual meeting he … Read the whole story
The agency is expanding its talent pool by hiring three new executives: Michael Beller as VP Emerging Technologies, Matt Luem as VP Content Creator … Read the whole story
That's according to Horizon Media which examined the value of sponsored live-event brand experiences.The research found that fans that are open to posting on … Read the whole story
Connexity has begun rolling out a media agency within the company. The offering supports search managed services for product listing ads, paid-search ads, and … Read the whole story
David Droga's Droga5 has always been ahead of the curve when it comes to the digital space. To wit: When it was launched in … Read the whole story
It used to be that winning in mobile meant merely being active in the channel. Clients were satisfied as long as their campaigns could … Read the whole story
- COMMENTARY
Dynamic tension can be a good thing. There are plenty of examples of when this is so, but online publishing isn't one of them. … Read the whole story
Ford agency Blue Hive has created a racy new online film, which launched on Ford of Europe's YouTube channel this week. Read the whole story
TBWA\Chiat\Day LA tapped Chris Ribeiro and Drew Stalker as creative directors on the agency's Nissan account. The pair previously worked at fellow network agency, … Read the whole story
Publicis 133 LUX Singapore has been named global digital and social media agency for Accor's Global Luxury and Upscale segment. Sofitel, Pullman and MGallery … Read the whole story
