Mediapsssst
Like everything in advertising, it's standard practice to obsess over all things young. Read the whole story
Xaxis has agreed to acquire Action Exchange, Inc., a mobile programmatic specialist based in New York. Xaxis indicated that the ActionX platform will be … Read the whole story
Dentsu Aegis Network acquired control of the agency last fall, and since then Fetch has added high-profile clients to its roster including Uber and … Read the whole story
Programmatic media-buying is growing fast, but in an apparent paradox, it is growing faster among advertisers and agencies than the big publishers and ad … Read the whole story
Since the start of 2015, there have been over 6 million conversations related to Electronic Dance Music (EDM) in the U.S. As for what … Read the whole story
Previously, Geiger was president, chief integration officer for the North America region for WPP's J. Walter Thompson. Earlier, he was chief digital officer at … Read the whole story
- COMMENTARY
Tra la, tra la. Spring is here! And with it, daffodils and baseball and Easter Eggs -- and our semiannual shaming of public-relations incompetence! Read the whole story
Cox Business launched an amusing TV spot that turns the tables on long waits at the "Doctor's Office." A patient takes advantage of her … Read the whole story
DDB New York named Madison Wharton as chief production officer. Wharton will be responsible for creating a new operational model and new capabilities for … Read the whole story
Maverick Brands, maker of Coco Libre organic coconut waters and coconut protein drinks, named Amazon Advertising, part of the Publicis/Leo Burnett network, as its … Read the whole story
