MAD Agency Daily
Tuesday, March 31, 2015
  • WPP's Xaxis Agrees To Buy Mobile Platform ActionX

    Xaxis has agreed to acquire Action Exchange, Inc., a mobile programmatic specialist based in New York. Xaxis indicated that the ActionX platform will be … Read the whole story

  • Mobile Shop Fetch Opens New York Office

    Dentsu Aegis Network acquired control of the agency last fall, and since then Fetch has added high-profile clients to its roster including Uber and … Read the whole story

  • Programmatic Buys Expected To Jump 21% This Year, Ad Exec Plans Outpace Publishers

    Programmatic media-buying is growing fast, but in an apparent paradox, it is growing faster among advertisers and agencies than the big publishers and ad … Read the whole story

  • EDM Fans Like Nike, Corona

    Since the start of 2015, there have been over 6 million conversations related to Electronic Dance Music (EDM) in the U.S. As for what … Read the whole story

  • Ad Vet Mike Geiger Tapped As Digital Chief For David & Goliath

    Previously, Geiger was president, chief integration officer for the North America region for WPP's J. Walter Thompson. Earlier, he was chief digital officer at … Read the whole story

  • P.R. Wild Pitches, Spring Edition

    Tra la, tra la. Spring is here! And with it, daffodils and baseball and Easter Eggs -- and our semiannual shaming of public-relations incompetence! Read the whole story