The Association of National Advertisers and the 4A's Friday afternoon announced a new task force comprised of senior marketer and agency executives to take … Read the whole story
So Raleigh, North Carolina-based McKinney is opening an office in New York City's SoHo district at 15 Watts Street. Read the whole story
Nearly two in three people age 18-65 (62%) say they have no interest in owning the Apple Watch, according to Horizon Media's Finger on … Read the whole story
Way, way back on April 1, digital agency Spark Growth crafted an April Fool's joke for its client footwear brand Miz Mooz. The agency … Read the whole story
The new office underscores the heightened importance the Publicis-owned agency is placing on this region. Level Studios SF will be led by industry veteran … Read the whole story
Ever since the advent of crowdsource-fueled creative entities like 99Designs, Freelancer and Fiver, design studios -- which previously buttered their bread with business from … Read the whole story
IPG's Q1 organic revenue growth bested both WPP and Omnicom (5.2% and 5.1%, respectively) and was well ahead of Publicis Groupe (1.9%). IPG Michael … Read the whole story
The Apple Watch began shipping this week and arriving in some stores Friday -- just not its own. Voice search features in Siri and … Read the whole story
Apparently America has been clamoring for a taco emoji, and finally a brand has stepped up and delivered. JustWink by American Greetings, with help … Read the whole story
Yannis Kotziagkiaouridis has been appointed Wunderman’s new Chief Analytics Officer. He will lead and expand a global team of analytics specialists who will focus on … Read the whole story
Horizon Media has been appointed Media AOR for Chocolatier Lindt USA effective immediately. The agency’s New York office will handle the account which includes … Read the whole story
