Mediapsssst
Sort of like food brands still pimping low fat/no fat products when studies clearly indicate the human body needs fat, the office management world is still pimping open office space … Read the whole story
In the U.S. last year, 21st Century Fox spent $770 million in measured media, according to Kantar. Incumbents include Publicis Groupe's Zenith Media and … Read the whole story
The incumbent, Interpublic's UM, has serviced the account since winning the client's last U.S. review in 2009, when it out-dueled the previous incumbent, Omnicom … Read the whole story
Zenna replaces Phuc Truong, who left the agency last fall to join the alcohol delivery service start-up Drizly. Mobext currently develops mobile marketing solutions … Read the whole story
The initiative features fully-custom audio-activated installations in eight New York subway stations, featuring 77 digital kiosks that make Lifetime the first marketer to use … Read the whole story
Newman succeeds Alex Leikikh, who was elevated to CEO of Mullen Lowe Group on May 11 when IPG announced plans to join Mullen and … Read the whole story
The work centers on four people's stories who embody Oberto's brand mantra, "You Get Out What You Put In," including pro football player Richard … Read the whole story
- COMMENTARY
Just when you thought the show was not about advertising, they drag you back in. Well, at least Don didn't wake up with Bob … Read the whole story
Dirty your ride with the dusty car wash. A life-saving bindi. Let's launch! Read the whole story
R/GA promoted Andrea Ring to senior vice president, planning, charged with overseeing the agency's planning group. Joining the group is Graham Phillips as managing … Read the whole story
Droga5 was named the first agency of record for home furnishings retailer West Elm. The partnership marks Droga5's first design/retail client added to its … Read the whole story
