Mobile will account for 52.4% of total digital spending, an increase of 59%, surpassing desktop and print marketing for the first time. eMarketer estimates … Read the whole story
Anthony Kalamut, former ad guy and current professor at Toronto's Seneca College Creative Advertising, has posted a "pay it forward" challenge to ad agencies … Read the whole story
Previously Gutfreund was with Engine Group's Deep Focus. In her new role she's tasked with building marketing strategies that leverage the CRM specialist's data … Read the whole story
This year, as it has done for many, Wieden+Kennedy is joining Oregon's Bike Commute Challenge month, an effort which encourages more people to commute … Read the whole story
In advance of the United Nations Conference on Climate Change in Paris in December, Unilever is launching a multi-faceted advocacy campaign to raise awareness … Read the whole story
The new campaign comes at the start of the 12th annual National Preparedness Month and just after the recent 10th anniversary of Hurricane Katrina … Read the whole story
A new campaign, "Work Hard, Hawaii Hard" from creative AOR Eleven promotes the airline's new service from San Francisco to Maui and Oahu starting … Read the whole story
Google took on a new identity Tuesday. The Mountain View, Calif. company rebranded and took on a new logo that more closely identifies with … Read the whole story
Just as the iPhone's wealth of features crushed your trusty old Palm Pilot, the Millennials are going to force a new generation of management … Read the whole story
Ronda Rousey stars in latest Carl's Jr. ad. Do a good deed on 9/11. Let's launch! Read the whole story
Dan Donovan rejoined McCann New York as executive creative director. Donovan spent the past several years at CP+B Boulder where he served as vice … Read the whole story
Manifest New York was by Sugru, a brand of moldable glue, to raise the company's brand awareness in the US. In addition, Manifest London … Read the whole story