by Ben Frederick
Mobile will account for 52.4% of total digital spending, an increase of 59%, surpassing desktop and print marketing for the first time. eMarketer estimates … Read the whole story
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by Richard Whitman, Columnist
Anthony Kalamut, former ad guy and current professor at Toronto's Seneca College Creative Advertising, has posted a "pay it forward" challenge to ad agencies … Read the whole story
by Steve McClellan
Previously Gutfreund was with Engine Group's Deep Focus. In her new role she's tasked with building marketing strategies that leverage the CRM specialist's data … Read the whole story
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by Richard Whitman, Columnist
This year, as it has done for many, Wieden+Kennedy is joining Oregon's Bike Commute Challenge month, an effort which encourages more people to commute … Read the whole story
by Larissa Faw
In advance of the United Nations Conference on Climate Change in Paris in December, Unilever is launching a multi-faceted advocacy campaign to raise awareness … Read the whole story
by Steve McClellan
The new campaign comes at the start of the 12th annual National Preparedness Month and just after the recent 10th anniversary of Hurricane Katrina … Read the whole story
by Larissa Faw
A new campaign, "Work Hard, Hawaii Hard" from creative AOR Eleven promotes the airline's new service from San Francisco to Maui and Oahu starting … Read the whole story
by Laurie Sullivan
Google took on a new identity Tuesday. The Mountain View, Calif. company rebranded and took on a new logo that more closely identifies with … Read the whole story
COMMENTARY
by Jack Skeels, Op-Ed Contributor
Just as the iPhone's wealth of features crushed your trusty old Palm Pilot, the Millennials are going to force a new generation of management … Read the whole story