• by Richard Whitman , Columnist, September 1, 2015

Anthony Kalamut, former ad guy and current professor at Toronto's Seneca College Creative Advertising, has posted a "pay it forward" challenge to ad agencies on his Facebook page. He has since posted to his blog for all to see. Kalamut has been undergoing some health issues and as part of his recovery, he began wearing various ad and non-ad-related t-shirts during his workouts and posting images.

Many of the shirts he has worn have come from ad agencies such as Taxi and Strawberry Frog. He notes he learned from Strawberry Frog Founder Scott Goodson that it doesn't take much to start a movement and with that thought, he's launching an effort to raise money for prostate cancer research.

In his post, Kalamut writes: "Send me your agency's t-shirt and I'll wear it in one of my workouts, take a photo, post it and donate $10 to Prostate Cancer Canada. So please help me pay it forward and support my effort."

In addition to the agency outreach on Facebook, Kalamut has set up a donation campaign directly with Prostate Cancer Canada on which anyone can donate directly to the cause.