The Interactive Advertising Bureau will offer small publishers new tools that could help them combat ad blocking, the organization said on Tuesday. The mechanisms … Read the whole story
Speaking at H+K Strategies D2 Conference in London, Sir Martin Sorrell made it known he is not happy with what he sees as a … Read the whole story
According to new research from Warc and AppNexus, which released figures during an Advertising Week session, nearly half of those responding to a survey … Read the whole story
Are you interested in how your brand will fare this holiday season? Online marketing agency Wpromote is out with its 2015 Holiday Revenue Calculator. … Read the whole story
Breathing life into their mobile-first entertainment platform, Verizon and AOL have secured an exclusive ad sales partnership with Publicis. The announcement was made at … Read the whole story
Making a major move for new digital and traditional media measurement services -- as well as amping up competition with Nielsen -- comScore is … Read the whole story
Programmatic has evolved from a mechanism for selling remnant inventory to a data-based industry focused on precision targeting, eliminating waste and measuring results. Speaking … Read the whole story
A panel of women executives in leadership roles explored what has been achieved and the work that needs to continue at an Advertising Week … Read the whole story
- COMMENTARY
Introducing the Advertising Week session "That's Debatable!," one of the folks leading the panel (from COG NYC), said: "It's a really exciting time in … Read the whole story
An app to test your handshake at Advertising Week. Nike Running celebrates last place marathon finisher. Let's launch! Read the whole story
GSD&M promoted Tom Hamling and Tim Eger to group creative directors, up from creative directors. Hamling will take on creative responsibilities for the Hilton … Read the whole story
J. Walcher Communications has been hired by Jewish Family Service of San Diego to increase awareness about the nonprofit organization and its various services. … Read the whole story
