The award comes shortly after a decision by the consumer care and pharma giant to consolidate its U.S. assignment with the Interpublic agency, which … Read the whole story
Every once in a while the powers that be at various tourism organizations determine that they can't find what they're looking for (agencywise) within … Read the whole story
Rob Dickson and Donna Granato have formed R&D Venture Partners, which will offer strategic planning, exit planning and M&A execution services. It will also … Read the whole story
'Black Magic Woman,' becomes 'Black Friday Woman' in the discount chain's holiday campaign, which bows November 2. The effort was developed by agency O'Keefe … Read the whole story
That's according to a just issued third-quarter trend report from Dentsu Aegis Network's iProspect based on an analysis of 1,300 Google AdWords accounts totaling … Read the whole story
Moat has become the first viewability vendor to become accredited by the Media Rating Council for mobile viewable impression measurement. The accreditation covers Moat's … Read the whole story
COMMENTARYTodd Gordon is leaving Interpublic's Mediabrands to become general manager of programmatic TV at TubeMogul, a new role at the programmatic video advertising platform. … Read the whole story
When Carlsberg beer created "Beer Beauty," a line of male grooming products earlier this year, the shampoo, conditioner and body lotion sold out in … Read the whole story
Arnold Worldwide added four to its creative department. Rua Perston and Matt Cramp were named associate creative directors, based in Boston. They will report … Read the whole story
IMAX named Mistress as its global creative agency, following a review. The agency will create a 2016 global brand campaign for the theater chain, … Read the whole story
