In a precursor to a more programmatic solution, independent media services agency U.S. International Media has struck a new kind of unwired network television … Read the whole story
The ad agency wannabe has scooped up design agency Ecx.io. It's all to bolster the tech company's in-house agency Interactive Experience or iX. Read the whole story
"Text Talk," created by Grey New York, shines a spotlight on domestic violence shown via text messages, encouraging people to notice signs of someone … Read the whole story
Developed by Austin-based Preacher, the "Invisible Banners" campaign hijacks the most commonly ignored form of advertising - banners - to raise awareness for the … Read the whole story
The 3% Conference and DigitasLBi are partnering with Instant Census and The Representation Project to mobilize a thousand female consumers and female ad creatives … Read the whole story
The WPP media shop named Stuart Bowden global chief strategy officer, while Pele Cortizo-Burgess has been appointed its chief creative officer, based in New … Read the whole story
The split comes after a CMO switch at the insurer last year. Matt Jauchius left the company and was replaced by company veteran Terrance … Read the whole story
Wald is a 30-year veteran of the marketing world, who has served with a number of shops and brands. He has been involved in … Read the whole story
The agreement to acquire The Lathe follows last week's deal by Grey to buy San Francisco-based ArcTouch, a broader based mobile app developer that … Read the whole story
Fun is, well, fundamental at work. It's so important that there's an official day dedicated to celebrating and championing fun at work. There's no … Read the whole story
The ability to deliver sight, sound and motion is the first reason why TV rules the media stage. The enormous advantage of having less … Read the whole story
Nothing marks the end of a epic workout like a nice, cold beer. Michelob Ultra's Super Bowl ad pays tribute to hard-core athletes who … Read the whole story
Simon White has been appointed chief strategy officer of FCB West. White currently oversees strategy for FCB Inferno, located in London. Beginning in March, … Read the whole story
VentureFuel partnered with LA-based CitrusMark to enable national advertisers to place messaging directly on locally-sourced fruit. Using a patented, FDA-approved Natural Light Labeling System, … Read the whole story