NEW! Michelob Ultra's Super Bowl Ad Raises A Cold One To Fitness Fanatics

Nothing marks the end of a epic workout like a nice, cold beer. Michelob Ultra's Super Bowl ad pays tribute to hard-core athletes who give it their all and are left breathing heavily. "Breathe" is a 30-second spot running in the first quarter, right after kickoff. The ad watches men and women as they lift weights, move battle ropes, run, jump squat, hold a yoga pose and box. Each person sweats and breathes heavily, signs that they gave their all and completed a successful workout. The spot ends with a cold Michelob Ultra opened, described as "brewed for those who go the extra mile." The beer has 95 calories and 2.6 carbs, lower than a typical beer. See it here, created by FCB Chicago.

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