• by Larissa Faw , February 4, 2016

Sexual assault on college campuses continues to make headlines and now MTV is hoping to raise awareness about rape culture with a new ad campaign.

Developed by Austin-based Preacher, the "Invisible Banners" campaign hijacks the most commonly ignored form of advertising - banners - to raise awareness for the most commonly ignored crime – sexual assault.

The ads are designed to mimic stereotypical fashion, collegiate, consumer products and hotline advertising spots. For instance, one celebrity-oriented image says those accusing celebrities of rape are only interested in fame. 

Once users click on the ads, they will rotate to display “Look Different” messaging and direct them to ads.lookdifferent.org where they can find more information and resources on rape culture.

The campaign was developed after MTV research found that 65% of young people say it is extremely important that rape and rape culture be addressed immediately. 

The campaign runs across Millennial-favored channels, specifically on MTV’s air, website, app and social channels as well as various partner websites including PerezHilton, Bustle, Betches.com, Kargo and Undertone.

The effort is part of MTV’s “Look Different” anti-bias campaign – which expanded in August 2015 to include new initiatives focused on gender bias. This is Preacher's first project with the music network.