MAD Agency Daily
Monday, February 29, 2016
  • Mobile First: There's A Consumer Behind That Phrase

    Many interpret "Mobile First" to mean mobile only but this oversimplifies a complex concept. A more precise definition is 'placing initial strategic focus on … Read the whole story

  • Top Reasons Agencies Lose Pitches

    What separates the winners from the losers? There are several key factors why agencies most commonly don't hire an agency after the pitch, according … Read the whole story

  • SCC Wins Friendly's Ad Account

    The agency said it will oversee all brand and promotion creative across media. Friendly's spent about $5 million on ads for the first nine … Read the whole story

  • Keds Proclaims 'Ladies First' With Celeb-Backed Campaign

    Keds is celebrating its 100th anniversary with a campaign that champions female empowerment with a new roster of tastemakers, including actress Allison Williams, singer … Read the whole story

  • Report: Women Believe Female Role Models In Film, TV Influential In Their Lives

    A new study from JWT and the Geena Davis Institute on Gender and Media comes as the film industry has been besieged with negative … Read the whole story

  • NBC, American Express Strike Leap Day Deal

    NBCUniversal and American Express will offer up a full day of limited commercials on Monday, February 29 -- leap day -- as well as … Read the whole story

  • Oscar Night: Did Marketers Miss Out?

    Did marketers miss out on Hollywood's big night? Tremor Video crunched the numbers on real-time marketing at the Oscars. Read the whole story