Penning a bit of content marketing for itself, Woodland, TX-based Hallaron carries the torch, as many before it have, for, um, agencies against in-house … Read the whole story
Omnicom multicultural agency Dieste is out with an amusing internship recruitment video that takes the form of a robotic voice espousing the many ways potential … Read the whole story
- COMMENTARY
Many interpret "Mobile First" to mean mobile only but this oversimplifies a complex concept. A more precise definition is 'placing initial strategic focus on … Read the whole story
What separates the winners from the losers? There are several key factors why agencies most commonly don't hire an agency after the pitch, according … Read the whole story
The agency said it will oversee all brand and promotion creative across media. Friendly's spent about $5 million on ads for the first nine … Read the whole story
Keds is celebrating its 100th anniversary with a campaign that champions female empowerment with a new roster of tastemakers, including actress Allison Williams, singer … Read the whole story
A new study from JWT and the Geena Davis Institute on Gender and Media comes as the film industry has been besieged with negative … Read the whole story
NBCUniversal and American Express will offer up a full day of limited commercials on Monday, February 29 -- leap day -- as well as … Read the whole story
Did marketers miss out on Hollywood's big night? Tremor Video crunched the numbers on real-time marketing at the Oscars. Read the whole story
Amsterdam Brewery launched a fun campaign for its Boneshaker Unfiltered India Pale Ale that pokes fun at typical beer images and slogans. This beer … Read the whole story
MEC hired Adam Broitman as managing partner, account director to serve as agency lead on global client accounts including GoDaddy. Based in San Francisco, … Read the whole story
Truck Hero, a supplier of branded consumer accessories for pickup trucks and Jeeps, named Doner as its first-ever advertising agency of record. Doner will … Read the whole story
