Judge Alan M. Ahart awarded sanctions and related expense s against the firm -- Landau Gottfried & Berger -- totaling nearly $308,000 for various … Read the whole story
It's no secret that the advertising industry has a unique penchant for creating new words and phrases in an attempt to add "shiny new … Read the whole story
"Eight years ago, the app store was just being invented," says Chieh Huang, co-founder and CEO of Boxed. "The most powerful thing for your … Read the whole story
Marketing in the ad tech space, however, is generally poor and of the "spray and pray" variety: poorly conceived generic ideas, non-strategic PR activities, … Read the whole story
The automaker and its agency Saatchi LA created a towering (nearly 100-foot high) climbing wall/billboard in New York's Times Square to showcase the brand's … Read the whole story
Ad blocking really is the first time consumers ever had a voice about their web experience, says The Washington Post's Jeff Burkett during a … Read the whole story
While the U.S. advertising market is poised for a good year due to digital media, political advertising, and the Rio Summer Olympics, some media … Read the whole story
Kraft Mac & Cheese informed fans that they were going to remove artificial ingredients from its beloved product, but never said when it would … Read the whole story
Trilia Media, a Hill Holliday agency, hired Cynthia Glasbrenner as senior vice president, group media director. Glasbrenner joins Trilia from MEC, where she was … Read the whole story
Planit was named public relations agency of record for Sheetz, a family-owned and operated convenience store chain with more than 500 stores in the … Read the whole story