MAD Agency Daily
Tuesday, July 19, 2016
  • ANA Releases 'Transparency' Guidelines, Contract Template Too: Calls For 'Chief Media Officer' Role

    Advertisers should require their agencies to disclose "all potential conflicts of interest" and comply with thorough audits covering the agency, its parent company, affiliates ... Read the whole story

  • Anomaly Beefs Up Staff For Beats

    Anomaly is rapidly expanding its Los Angeles office to service its new business wins, most notably Apple's Beats. Read the whole story

  • Murs Raps For Boost Mobile, 180/LA

    Boost Mobile and its agency 180/LA are teaming with rapper Murs for a live concert series that enables fans to interact with the California ... Read the whole story

  • Cigna Asks: How Is Minnie Driver's Health?

    Most consumers turn away from healthcare advertising, which is why Cigna is turning to celebrities in order to encourage people to live healthy lifestyles ... Read the whole story

  • Group Health Coop Asks What Is Healthy?

    A key focus for this campaign is to engage with people via the digital world. Read the whole story

  • 'Adweek' Sold To Private Equity Firm, Pledges To Provide Resources

    Private equity firm Beringer Capital has acquired advertising trade publication 'Adweek' from Mediabistro Holdings. Terms were not disclosed, but the sale includes nine industry ... Read the whole story

  • VH1, Advertisers 0

    On behalf of VH1 and the entire Viacom family of companies, permit me to express my concerns over the recent program-standards snafu. It seems ... Read the whole story