Driven by three burgeoning trends -- social listening, "digital storytelling," and real-time marketing -- a majority of big marketers plan to boost both their … Read the whole story
According to a recent study by the Association of National Advertisers, the majority of marketers plan to increase internal staffing and overall spending on … Read the whole story
In a bid to bolster its Amazon ecommerce know-how, WPP digital agency POSSIBLE has acquired a leading specialist in the field -- Marketplace Ignition, … Read the whole story
New York-based creative agency StrawberryFrog has bought itself back from public relations giant Apco Worldwide, both sides confirmed Monday. Apco had acquired the agency … Read the whole story
McCann New York was named Agency of the Year and Digital Agency of the Year, while McCann Workgroup was named Network of the Year, … Read the whole story
The agency is working with consumer rights advocacy group Reclame Aqui Institute to launch the Color of Corruption (Vigie Aqui in Portuguese) platform to … Read the whole story
In the UK, the brand holds a strong share of the baby wipe market, and the brand is hoping to parlay some of that … Read the whole story
The ad, which the company created in-house, is scheduled to run on HGTV, DIY and USA Networks, as well as all of Carhartt's social … Read the whole story
Two companies that didn't exist 20 years ago -- Google and Facebook -- now account for 20% of all global advertising expenditure. And the … Read the whole story
Drink "Responsibly." Protect like a mother. Let's launch! Read the whole story
Y&R New York named Joao Coutinho as North America executive creative director. Coutinho will report to Y&R North America chief creative officer Leslie Sims. … Read the whole story
The VIA Agency was named agency of record for Theravent, creators of a device clinically proven to reduce or eliminate snoring. The agency is … Read the whole story