Both firms are controlled by Bollore Group, which has been pushing for closer cooperation between the two entities for years. The deal is subject … Read the whole story
The 4-step process begins with a "Briefing Doc" the client completes to specify the parameters, goals and expectations of the project. The Marketing Agency … Read the whole story
Zenith is revealing its first major rebrand since 2002 to better showcase its research and forecasting offering along with its other capabilities. Read the whole story
According to a new report from market research firm The Family Room, just 25% of moms now describe themselves as having the final word … Read the whole story
That's the message in a rebranding effort for Freight Handlers Inc. by The Republik agency. The client is unveiling its new branding and identity … Read the whole story
At the LIGHT Summit at Stanford University, WPP CEO Martin Sorrell said Amazon "is certainly a threat to Google in search and one statistic … Read the whole story
For years, this industry has been obsessed with growth, big, all encompassing services and output. The pendulum of business naturally swings back and forth, … Read the whole story
Two weeks ago, Credit Suisse's Omar Sheikh, one of the top media analysts on Wall Street, made a BIG call on the future of … Read the whole story
If you could speak to your future self, what would you say? Better still, what would your older self say to present-day self? Samsung … Read the whole story
Innocean expanded its creative with a series of hires and promotions. Jeff Bossin joined the agency as vice president, group creative director from Deutsch … Read the whole story
Lyft named Weiden+Kennedy New York as its creative agency of record and DigitasLBi San Francisco as its media agency of record. Wieden+Kennedy will work … Read the whole story