Havas Media has unveiled its out-of-home division Adcity in the U.S., following its rollout in Europe, Asia and Latin America. Media and OOH advertising … Read the whole story
Financial terms weren't disclosed although Pierry had revenues of $14.5 million last year. The firm's clients include LifeLock, Louisiana Tech University, Major League Soccer … Read the whole story
Kate Spade will launch an augmented reality campaign Thursday in Paris to celebrate the opening of its flagship store. The images will appear as … Read the whole story
The awards celebrate people and organizations that excel in leveraging technology, data and platforms to reach real people vs. objectified industry descriptors, such as … Read the whole story
Fraud dominates the headlines -- but the question is whether rebates and a lack of transparency lead to ad fraud. Read the whole story
Are you the smartest person in the room? I can pretty much never say yes - but more often than not, I can tell … Read the whole story
Magna forecasts U.S. media owners' net advertising revenues to grow by 3.6% this year (excluding the impact of political and Olympics) to reach $185 … Read the whole story
DiMassimo Goldstein (DiGo) has been named agency of record for the Bronx Zoo after a review that included a handful of agencies. As AOR … Read the whole story
The San Diego Zoo and agency Epsilon are celebrating World Rhino Day on Sept. 22 with the “Let’s Turn Things Around” campaign to raise awareness and … Read the whole story
Toronto-based Juniper Park\TBWA has hired Graham Lang as Chief Creative Officer. Lang, who joins from Y&R South Africa, will lead the agency's creative output and report … Read the whole story