Cisco spent $186 million on advertising in 2016, according to the firm's annual report. In the U.S., its measured media spending was approximately $44 … Read the whole story

Companies will spend over $10 billion on third-party data this year. But they are spending even more on data solutions, an IAB/DMA study shows. Read the whole story

Because Hispanic audiences are bilingual, and engage with content in both English and Spanish, advertisers need to make sure that they are prepared. Here … Read the whole story

What's your company culture like? Culture is a hot topic right now. With unemployment rates heading lower and lower, there's increased competition for high … Read the whole story

But he wouldn't. The Martin Agency creative veteran Joe Alexander issued a lame statement to "Ad Age" saying he resigned because he didn't want … Read the whole story

Dean Foods has appointed Kirshenbaum Bond Senecal & Partners (KBS), part of MDC Partners as its new AOR following a formal review. Curiosity Advertising … Read the whole story

Spotify is back with another quirky end-of-year campaign—two campaigns actually, both consumer and B2B. The efforts use company data to tell stories and comment … Read the whole story

Grey is appointing Dan Bennett to the newly created role of worldwide chief innovation officer to oversee the agency's digital agenda globally.  This marks … Read the whole story