MAD Agency Daily
Wednesday, January 24, 2018
  • WPP Launches Superunion

    The new entity combines five existing brand consultancies and design agencies that are being managed by Jim Prior as CEO and Simon Bolton as … Read the whole story

  • Modell's Taps USIM As Print/Broadcast AOR

    USIM, the independent media services agency founded by Dennis Holt, has been named print and broadcast media agency of record for sporting goods and … Read the whole story

  • Global Advertising Forecast To Rise Nearly 5% In 2018

    Worldwide advertising is expected to rise nearly 4.7% to $572 billion this year -- helped by the Winter Olympics, the FIFA World Cup, and … Read the whole story

  • Supreme Court To Hear Arguments In Microsoft Email Privacy Case In February

    The Supreme Court will hear arguments on February 27 in United States vs. Microsoft, a case that could decide whether or not a U.S. … Read the whole story

  • Netflix Boosts Marketing By 50%

    The subscription video service plans to grow marketing costs to $2 billion this year from $1.3 billion in 2017. However, TV is still a … Read the whole story

  • Pizza Hut SB Touchdown Promo Aims To Drive Loyalty Sign-Ups

    Convenience via loyalty apps and mobile ordering are also increasingly critical. Pizza Hut already generates half of its orders digitally, and 70% of online … Read the whole story

  • The Decentralization Of Trust

    Why do we build the tools we do? What's revolutionary is that we've finally found a way to decentralize trust -- which runs against … Read the whole story