A new study from the World Federation of Advertisers found broad industry consensus that "the industry needs to move away from outmoded media price … Read the whole story
The proprietary tool incorporates real-time data to track over 200 variables across more than 330 million social profiles worldwide to suggest potential--but oftentimes not … Read the whole story
According to the company the refrain of the campaign's jingle--"I just had Sabra hummus and now I feel good!"--is inspired by consumer feedback about … Read the whole story
The Volkswagen Golf campaign in Mexico set off the move. Now the Mexico City-based agency believes its network of 1,000 content creators will grow … Read the whole story
Merkle's Amazon Ads Playbook examines proven strategies for managing Amazon ad campaigns and outlines the nuances, benefits and limitations of its ad business. Read the whole story
Yeah there's nothing like the invigorating jolt of an extra hour of daylight, not to mention the increasingly longer days that follow. Let's celebrate … Read the whole story
However, in an unusual twist, "because the reef promises the unexpected, the prizes will be too-all listed items will initially be hidden." Read the whole story
StrawberryFrog has appointed Juliana Ossa studio design director, a new position at the agency. Ossa previously was design director at KBS. Earlier she was … Read the whole story
TheStreet.com has consolidated media responsibilities with Generator Media + Analytics to support its online financial news, analysis, and investment products, including Jim Cramer’s Action … Read the whole story
